One of my favourite quotes has to be “If you can dream it, you can do it” by Walt Disney In 2016 we launched Luxe Life magazine for HNW international travellers visiting Europe’s jet set destinations searching for a slice of the good life. The business grew quickly in partnership with airlines such as Air China and Cathay Pacific and car hire firm Hertz. As well as a curated luxury hotel network. Loyal luxury brand advertisers increased footfall and sales by tapping into our rich vein of highly targeted customers. Right time, right place. During the pandemic, with international travel halted to a standstill. We pivoted to China’s domestic market. Specifically the duty free paradise island Hainan. Leveraging our existing partnership with Hainan Airlines and HNA media who enjoy a 45% market share. Bespoke activations for international spirits brands, cosmetic industry behemoths, health brands to luxury lifestyle brands. Post-pandemic, we have gone all in. We relaunched Luxe Life magazine and WeChat with +70% reach of Business class and Economy class passengers on international routes from China, increased touch points during the customer journey to give our audience a better experience to travel like a local.I aim to share our knowledge of our key market China with our advertising partners. How to manage the risks and reap the rewards of the China opportunity and capitalise on our market share of the Chinese traveller. Based on previous and continuing experience with other advertisers. As domestic travel to Hainan surges and international travel from China restarts to 380% increase in capacity thanks to new flight connections, no more PCR it is the perfect moment for luxury brands to reach China’s independent travellers with powerful messaging in a crowded space. Same applies to brands who want to engage China’s 0.01%. Private jet travel has surpassed pre-pandemic levels by 150%. Chinese business leaders need the tools to restart their international business operations with their European, US and APAC partners and major clients. The private jet market in China is a massive growth opportunity for any brand catering to the UHNWIs. Business partner of HNA inflight media with over 5 million passengers per month flying with China’s only 5*star rated airline, Hainan Airlines Group. Business partner of Asia’s N*1 private jet company DeerJet and 8 FBOs in China. With over 10,000 UHNWIsAuthorised media agent of Air China and China Eastern. Ramping up international flights to keep up with demand.