Lyft Marketing Solutions

Lyft Marketing Solutions is a Performance Consultancy group that prides itself on being 100% client (not quota) focused and results driven. Lyft Marketing Solutions is truly agnostic to the solutions required to help clients achieve their goals. Our job is to listen, diagnose, spend time ‘walking the halls’ to understand needs, how data/operations flow, and then align your organization with the best solution providers to contract and be serviced directly. Over the past 20 years, I have been blessed to establish partnerships with the best-in-breed providers across the data & marketing ecosystem. However, I realized that a huge gap still exists, as reps operating under a single brand often lack the flexibility to either apply the best solution or worse, need to reach a specific quota – which is counterintuitive to being client centric. With Lyft Marketing Solutions, your brand will work directly with the appropriate best in class providers. Performance Consulting is significantly different than the historic ‘brokerage’ model or organizations that simply mark up another company’s work/solution under the guise of being a full-service solution provider. The existing business model has created a lot of frustration with brands, as they often feel they’re paying for unnecessary margin, due to multiple partners stacked up behind a provider and not being properly serviced post-sale implementation Our expertise in B2B, B2C, Life Event, and Intent data – enhanced with modeling - allows us to identify the highest performing audiences, develop an omnichannel strategy with campaign execution, and validated post-campaign measurement. With Lyft Marketing Solutions, your brand will work directly with the appropriate best-in-class providers, ensuring that you receive the right solutions, without unnecessary markups or margin costs.