MacDonald Broadcasting Company

MacDonald Broadcasting is the only locally-owned broadcast company and prides itself on delivering results for businesses throughout Mid-Michigan. Radio properties owned by MBC are 98.1 FM WKCQ, Flagship 1400AM and new sister station 92.3 FM, 104.1 FM WSAG, 97.3 FM WMJO, and MacDonald Audio. MBC also owns and operates radio stations 101.7 FM WHZZ, 1320 AM WILS, 96.5 FM WQHH, 1180AM WXLA and new sister station EASY 93.3 in Lansing. Providing sound solutions to help drive awareness and traffic to a wide variety of businesses is what radio and we do best. Our mission is to continue to be the innovative leader in the communications industry that identifies, understands, and exceeds expectations for our customers. The power of sound and radio’s exclusive one on one communication keeps our audiences both informed and entertained. Local radio can deliver up-to-the-minute information and warnings to keep our communities informed, especially in emergency situations.