MacRitchie

The growth of e-commence poses a significant challenge to bricks-and-mortar retail. These changes however should not lead to shopping centers questioning their future as the primary retail location. The solution to these challenges is the transformation shopping centers into omnichannel platforms, an evolution for which they hold both excellent conditions and broad potential. Studies suggest that more than 50% of all purchases at brick-and-mortar stores are prepared in advance online. Online customers however are demanding free delivery within the shortest possible period of time, but without delivery problems in the final mile. It is questionable as to whether these demands can be cost-efficiently and logistically met with the existing delivery network of the e-commerce retailers, which is based on large fulfillment centers on the cities’ outskirts. For shopping centers, the call for action is via the expansion of their offerings to online channels and via the combination of all brick-and-mortar and digital channels to provide an omnichanneling experience to their customers. MacRitchie's software platform provides just that omnichannel experience providing customers ready access to a full digital experience within the mall via from their Android or iPhone device.