Maibel

Maibel is building the future of women’s wellness with emotionally intelligent AI. We are an AI-native, lean startup creating story-driven, emotionally resonant wellness companions that support women in building healthy habits through conversation, not dashboards. Founded by Mabel Loh, certified women's fitness specialist with 15 years lived experience after losing 100lbs and building a thriving women's health community. We're training AI to care like human coaches do, creating the first wellness platform built by women, for women. Our emotionally intelligent AI coaching infrastructure combines behavioral science, narrative design, and conversational AI. We're designing the category-defining platform for emotional wellness, creating wellness companions who remember your goals, adapt to your current emotional state and form genuine bonds to drive long-term habit formation. 74% of women abandon wellness apps after 10 uses. We exist to empower women to reclaim their health with tools that understand them deeply. Maibel is redefining stickiness with emotional intelligence at its core. Currently building in stealth mode with exceptional early traction: - 100% Day-5 retention in our first beta test - 77% Day-7 retention with cold audiences - 9/10 forming emotional bonds by Day 5 - 8-10 NPS scores despite being in beta We serve the 100+ million women who represent 60% of fitness app users but are underserved by existing solutions. Our platform sits at the convergence of the $145B gamified wellness market, $28B AI companion market, and $5.3B narrative gaming market. We're not just building another wellness app. We're creating the category-defining platform for emotional wellness, where AI companions become integral parts of women's lives. Most wellness apps track steps. Ours texts back. Ready to redefine wellness with emotional intelligence? Visit us at www.maibel-ai.com