Market Span

Unlock potential, access new markets, expand your business. Market Span was formed in 2024 when our Founders, Yemee Fernandes and Tully Smith came together to create a boutique advisory focused on global trade. Yemee, through her company Four Pillars Trading, was deeply embedded in the Australia-India market. Meanwhile Tully, through the advisory arm of his company Smith Strategic, was already serving a diverse array of global clients with a particular focus on the North American and India markets. Recognising the synergies between their companies and the potential to offer comprehensive global market solutions, Tully and Yemee joined forces. Together, Yemee and Tully have created Market Span to bridge the gap between markets and foster global business growth. Their combined expertise and dedication ensure that Market Span is well-equipped to help clients thrive in an increasingly interconnected world. From start-ups to multinationals Market Span helps companies, organisations and governments in nearly every aspect of global trade. At Market Span, we support our clients plan their business, develop and launch new products, understand and enter new markets, run events, conduct comprehensive market research, benchmark competitors, enter into new partnerships and acquire companies.