Martpoint

Martpoint is a marketing and business consulting firm that provides distinctive and insightful perspectives on the Middle East and North African markets. Martpoint specializes in strategic development and marketing assessment and analysis of businesses, brands, products, and services in the region. Martpoint’s core value is rooted in its in-depth knowledge of the Middle East and North African markets, cultivated over 35 years Martpoint Marketing Research Division: Martpoint market research division brings to client the power of customer and market knowledge. Martpoint provides clients with evidence-led recommendations, delivering solutions across three core areas: • INSIGHT: Allowing clients to observe and immerse themselves in consumers’ world and gain real insight into their lives and purchasing habits. • ANALYSIS: Generating market data, through qualitative & quantitative methodologies, identifying key market dynamics and providing client with valuable analysis. • STRATEGY: Providing perceptive interpretation and strategic recommendations that lead to actionable marketing decisions. Martpoint TV Qualitative Media Monitoring Division: Martpoint developed an extensive Qualitative TV Monitoring Library, over the past 26 years, containing, to date, more than 150,000 digitized television advertisements specifically tailored for the MENA (Middle East & North Africa) Region. Since 1998, Martpoint has diligently monitored, recorded and analyzed all ads capturing the essence of TV advertising in the region: • A structured approach thru organizing & labeling ads and categorizing each by industry, brand, product/service, duration, language, and region, ensuring easy retrieval. • A robust search system allowing users to filter and retrieve relevant information swiftly. • An ongoing process & a continuous enrichment constantly enhancing the quality and depth of the TV Ads Library.