Matrix IEC Pvt Ltd

Matrix. First. Matrix has many firsts to its credit. We are India’s first ever management agency in the entertainment industry. The first to exclusively represent actors. The first to launch TV and digital slate deals for actors (with Star TV and Amazon Prime Video). The first to structure a boundary rope branding deal in Indian cricket (Ambuja Cement). Katrina Kaif’s first (and only) agency. Alia Bhatt’s first (and only) agency. The first celebrity clothing line in India (Being Human with Salman Khan). The first celebrity beauty brand in India (Kay Beauty with Katrina Kaif and Nykaa). The first celebrity children’s clothing brand in India (Ed-a-Mamma with Alia Bhatt). The first designer beauty brand in India (Manish Malhotra Beauty with MyGlamm). The first celebrity jewellery brand in India (Tyaani with Karan Johar). So if you want to work with India’s top entertainers, athletes and creators, you know who to reach. First.