Melissa Fato | Brand Design Social

Having the utmost curiosity and respect for design in all of its forms - distinctive art, elevated marketing collateral, clever product design, mindfully crafted fashion, beautiful words and inspiring architecture – Melissa has spent much of her adult life admiring and exploring design and brand psychology, refining her skillset. Above all, she loves the power of how a brand can make you feel. There are reasons we are loyal to particular brands, and it comes down to their story and the way that story made us feel. Did it portray luxury? Craftsmanship? Expertise? Masculinity? Transparency? We are drawn to a brand when its values align with our own, so it is imperative to establish your brand story without relying on just a logo. Honing in on this passion, Melissa assists businesses in telling their brand story to their target audience through a strategically crafted visual identity and developing considered branded collateral, so that their ideal client/customer is drawn to them without the need for the traditional “hard sell”. She lives and breathes bringing brands to life - conceptualising and communicating your brand to be akin to a living being: it has personality, culture, vision, emotion and intelligence. Ultimately, connecting with your target audience on an emotional level which is where the magic really happens - product sales, client leads and loyal brand ambassadors.