ICF Certified Professional Executive, Career and Personal Development Coach working with executives, emerging leaders, high potential professionals and small business owners in the area of career management, new leader transition, communications, brand and image and personal development (life) transformation. Clients range from financial services, retail, healthcare, IT and residual income ventures. Working with private client individuals as well as small, medium and large organizations. Specializing in Women in Leadership. Small group facilitation available. Email to discuss coaching packages and rates: genena@morph-coach.com
ABOUT
Genena Armstrong is a highly sought after certified professional Coach, career Consultant, #1 Amazon best selling Author, Entrepreneur and small group Facilitator. She works with executives, managers and high potential professionals in the areas of leadership development, vision casting, career management and brand identification.
Genena is particularly passionate about supporting women in leadership and women who are looking to transform and make distinctive changes in their careers and lives. Her genuine heart for people, and her engaging and authentic personality is what initially draws those around her. Genena is great with creating enthusiasm in others, and influences most people with her approachable and compassionate demeanor.
For more than 25 years, Genena provided Human Resources leadership for large and medium Fortune 100 and 500 corporations. Her most recent position being Vice President, Talent Management with Zigatta North America in Frisco, Texas. She served in an Executive Coach & Executive Recruiter capacity for a medium size mortgage company located in Coppell, Texas. Genena’s prior experiences include Vice President & Executive Recruiter with The Jacob Group, Director, Diversity and Inclusion at CHRISTUS Health, Vice President of Diversity and Inclusion for Wells Fargo Bank, and the Target Corporation as Executive Recruiter for the Marshall Field’s Company. Prior to Target, Genena held many human resources roles within Pillsbury and Siemens Corporation, where she served as Human Resources Generalist, College Recruiting Manager and Diversity Strategist--developing and implementing a wide range of human resource strategies and initiatives.
Genena holds a Bachelor’s Degree in Business Administration from Illinois State University and completed graduate work at the University of Minnesota in Human Resources and Industrial Relations. She is a certified Senior Professional of Human Resources (SPHR) through the HRCI, and a Certified Diversity Management (CDM) recipient from the Institute for Diversity, American Hospital Association Division. Genena is a former board and executive committee member of CIS/Communities in Schools. Genena’s professional organization memberships include Dallas HR, WOVI (Women of Visionary Influence-McKinney Chapter) Vice President of Programs, the National Association of African Americans in Human Resources, the National Association of Health Service Executives, Alpha Kappa Alpha Sorority, Inc. and was recently inducted into Leadership McKinney Class of 2018.
Genena is an Amazon Best Selling author of “Bravely She Flies” released in May 2017, and also a contributing author of “Breaking Barriers: A Woman’s Toolkit for Success” published by PWN in 2011.
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