Michael Boardman Design

I’m a graphic designer specializing in brand identity and activation. But, much more than that, I’m the one guy you can call to help take your business from ideation to implementation. People aren’t fair. I think you probably know that. We judge books by their covers, though we’ll deny it at parties. That’s why the perceived value of your business is so important and why the consistent visual representation of your product or service across channels is critical for your success. I wouldn’t trust that responsibility to just anyone. Would you? Chances are we’ve shared the same job titles. Mine have included VP of Marketing, VP of Product, VP of Customer Success, Director of E-Commerce, Brand Manager, and Founder, as well as the titles you might expect, Art Director and Senior Graphic Designer. Do any of these sound familiar? The lessons learned in these roles allow me to design brand identities that, when activated, mitigate the challenges associated with building a brand to scale while managing it day-to-day, with things like e-commerce, lead generation, social media marketing, advertising, SEO, and customer service. In other words, I have the business acumen to design your brand identity and activate it usefully across the channels that matter most: e-commerce storefronts with Shopify, lead-generation websites with WordPress or Squarespace, social media platforms, advertising, print collateral, and more. Sound good? Let’s talk.