Mindscope

Founded by multi-award-winning behavioural scientist and consumer behaviour pioneer Lea Karam, Mindscope has global executive acclaim for bringing behavioural science to the modern era; revealing how audiences connect, interact, grow and advocate in new dynamic landscapes. Experts in emerging human behaviours; we are the first behavioural science labs for brands, platforms and companies at the intersection of tech, entertainment, culture and commerce. By dissecting these labs, revealing high-value audiences and turning science into commercial outcomes, we replace assumptions with behavioural science to unlock counterintuitive opportunities others miss and build strategies with human lenses for commercial success and behavioural change. Our mission is to harness next-gen behavioural science in these sectors and forge a (re)connection between brands, platforms and audiences, creating lasting human, social, and commercial impact. Mindscope offers three flagship behavioural solutions for companies, brands and platforms across the four sectors' labs, anchored in psychology and behavioural data: 1. Human Foresight Insight and beyond. We understand shifts before they go mainstream. We apply behavioural mapping, predictive tech and AI to unlock audience foresight that grows advocacy. 2. Strategic Planning We challenge outdated models and replace assumptions with behavioural data. Our strategic planning reveals journeys, products and frameworks that cut through and strategies that surprise and propel growth. 3. Cultural Coding We decode the complexities of culture today and embed cultural influence to shape tomorrow's pioneers. With behavioural science as our lens, we take you beyond just 'jumping on culture' and into your cultural north star. Beyond this, we also offer bespoke support. Drop us a line for bespoke needs, requests, questions and challenges so we can help you tackle them. Client-first, we work with Google, BBC, Canon, Amex, TikTok, and many more!