MITHILAsmita

MITHILAsmita started in the year 2010 as a Folk Art Organization to promote Madhubani Painting & support its rural woman artists.The hybrid model at MITHILAsmita – a For Profit Arm and a Non-Profit arm together, aims to tackle various challenges of the Traditional Art Ecosystem in India, currently focusing on the ancient Mithila (Madhubani) Paintings. The For-profit arm of MITHILAsmita is striving to create a robust Marketing Platform, to generate opportunities for thousands of rural woman artists practicing the traditional Mithila art, since ages through a combination of Folk Art Gallery, Online/Offline Stores, Art Exhibitions, Workshops and Case Studies. The Non Profit arm of MITHILAsmita aims at creating a Social Ecosystem for the art practitioners. ‘Light for Art’ LIFA is an initiative of MITHILAsmita to light up rural homes of the artists to make night lives safer and productive for them. 261 homes are lighted up so far under this initiative, with the support of eminent Corporates & Individuals. MITHILAsmita was a prestigious nomination at national level change-maker contest like Mahindra ‘Spark The Rise’ and ISB ‘iDiya’. MITHILAsmita also became one of the earliest Indian members of ‘Alliance for Artisan Enterprise’, a US Government Initiative and hosted by the Aspen Institute, USA. Case study on MITHILAsmita are available at Ivey Publishing House, Canada and MDI Gurgaon (leading B School of India). Brand MITHILAsmita was featured at Social Media Week 2014 (hosted at Infosys) and it's initiatives have been featured by numerous media/publications including Press Trust of India, DNA, Hindustan, Navbharat Times, Dainik Jagran, The Indus Entrepreneurs (TIE) and New Global Indian. For more information, visit www.mithilasmita.com