MO | Business Growth & Digital Consultant

An empathetic leader who champions the synergy between data, tech, strategy and the remarkable potential within internal teams and partners to steer organizations towards success. • Expertise: B2C and B2B in Banking (UAE), Retail (GCC), Hospitality & Travel (Global). • Teams Leadership: UAE, Lebanon, India, South Africa, APAC and North America. • Multi Brand Management: Marriott (23), Majid AlFuttaim (10) and RAKBANK (4). My recipe for success is creating a human-centered, data-driven, technology-enabled, and growth-focused culture. 👉 Trusted Advisor - Owners are humans, and they need a mature person who genuinely cares to listen and isn’t afraid to tell them what they need to hear 👉 Growth & Marketing Expert - Owners are strong in operations, but definitely need help in discovering growth & marketing problems and how to solve them 👉 Strategy Partner - while quick and small actions are good to have, I focus also on more strategic long term growth plans, but split in phases and sprints 👉 Change Enabler - well, it’s probably the hardest one, by understanding, what & who needs a change, and how ACHIEVEMENTS • With a mission to unlock the potential of one of UAE’s fast-growing banks, I took on the role as SVP of Digital Marketing, MarTech & Analytics at RAKBANK. • Former GM of Digital Marketing, Growth & Insights for Majid Al Futtaim, drove transformation agenda through 14 eCommerce Retail websites and app. +89% in sales, +350% in customer base and 220% in CRM revenue, along with Realtime Performance Dashboards, deployment of Customer Data Platform & Lifecyle Marketing, CRM/Marketing Automation, Conversion Rate Optimization, UX/UI and Social Commerce.