Moomin Characters

Moomin Characters Ltd is a Finnish art and licensing business founded in the 1950s by Tove Jansson and her brother, Lars Jansson, and is still run by family members today. The company works closely with organisations who want to make Moomin products and services or put on Moomin events and exhibitions, to ensure their creations are fresh and exciting whilst staying true to Tove Jansson’s original vision. Today the Moomin licensing programme includes over 800 licensees worldwide, with sales of Moomin products exceeding 650 million euros every year and growing. Books are published in over 55 different languages and television adaptations have aired in 120 countries. There are 27 Moomin shops around the world, nine Moomin cafes and two Moomin theme parks – one in Finland and one in Japan. Moomin is currently ranked as the 43rd largest licensor in the world.