Moss & Noor

Moss & Noor is a rapidly fast-growing Skincare brand offering functional body care products, in mid-price segment, targeting the everyday athletes. Described as ‘The Nike of Skincare’ by ELLE Magazine. All products are unisex, 100% vegan, made in Sweden and free from Beauty BS. Launched in Sweden in 2020 with a mission to bring Performance, not Beauty, to gym bags across the globe the brand is now one of the fastest growing profitable personal care brands in the Nordics. Available at the largest skincare, drugstore/pharmacies and sports retailers within the EU. Founder and CEO is Tom Flumé, ex pro-swimmer, and consultant for numerous Forbes 500 Retail companies. Tom Flumé and Moss & Noor is the winner of tv-show The Apprentice Sweden 2022, hosted by Gunilla von Platen. Gunilla, one of Sweden's most powerful business leaders and entrepreneurs, is now a investor in the company.