NAJO Jewellery

ABOUT NAJO Self-expression by design Since 1986, NAJO’s harmonious jewellery designs have empowered individuals to express themselves creatively and beautifully while staying true to their personalities. Fusing unconventionality with a timeless appeal, our sophisticated and bold jewellery design aesthetic is unique. Born in Australia, Jo Tory is proud to be one of the country’s pioneering female founders. She has been our Creative Director since NAJO’s formation, steering the company to be one of Australia’s most successful fine jewellery brands today. Jo also sits on the Jewellers Association of Australia’s Board of Directors, where she actively promotes the highest standards and ethics within the Australian jewellery industry. OUR DESIGNS Creating harmony between jewellery and nature NAJO’s enduring aesthetic is forever defined by Mother Nature’s artistry. We’ve long admired her ephemeral beauty in the world around us. Perfectly imperfect pebbles, ethereal dewdrops, cascading water – our pure design ethos balances elegance and beauty with timelessness. The sense of proportion of our designs, the clean, uncluttered lines, and the harmony in how the elements play out speak to those who wish to express understated sophistication and style. OUR STUDIO Australian by nature. International by design. NAJO’s studio is based in Redfern, an inner-city Sydney suburb brimming with creativity, cafes and cultural heritage. Our close-knit team is primarily female, and many of us have worked together for decades. All of us are travellers and explorers with a passion for design, an eye for beauty, and a love of slow jewellery that endures. Our diverse expertise crosses industries and continents, enabling us to bring unique perspectives to the creative table. We absolutely love what we do and why we do it: to create jewellery with beauty and soul that empowers women to express themselves creatively and beautifully while staying true to their personalities.