Neuro-Insight

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Neuro-Insight is a neuromarketing and neuroanalytics company that uses unique brain-imaging technology to measure how the brain responds to communications. We are the only company in the world licensed to use this patented technology, enabling us to measure second by second changes in brain activity. This allows us to deliver unique consumer insight, and reveal how a piece of design or advertising is affecting people at both a rational and an emotional level. The technology used by Neuro-Insight, known as Steady-State Topography (SST), measures neural processing speed at the scalp in order to build a second by second picture of activity in the brain. It has been validated by research and used in scientific and clinical research applications for over fifteen years before becoming a neuromarketing tool. The technology was first developed by Professor Richard Silberstein and his co-workers, Geoffrey Nield and David Simpson, at the Swinburne University of Technology. Neuro-Insight, based in Melbourne, Australia has been operating commercially as a market research company. A leader in in the field of Neuromarketing since 2005, it now has a strong global presence with operations in the US, UK, Europe and Asia-Pacific. All of our activities are carried out in strict accordance with an ethical policy, set up to ensure that we operate only in areas in which we believe the use of brain imaging to be appropriate and ethical, and that we always respect the privacy of respondents.

Company Details

Employees
47
Founded
-
Address
594 Broadway, Suite 906,australia
Phone
+1 (212) 751-5656
Email
py****@****ght.com
Industry
Advertising Services
NAICS
Marketing Consulting Services
HQ
New York, NY
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Neuro-Insight Questions

News

Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages - Frontiers

Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages Frontiers

THE WEATHER COMPANY AND NEURO-INSIGHT UNCOVER DIRECT LINK BETWEEN WEATHER, EMOTION AND AD PERFORMANCE - PR Newswire

THE WEATHER COMPANY AND NEURO-INSIGHT UNCOVER DIRECT LINK BETWEEN WEATHER, EMOTION AND AD PERFORMANCE PR Newswire

Neurovascular Devices Market Size, Share Growth Report 2032 - Fortune Business Insights

Neurovascular Devices Market Size, Share Growth Report 2032 Fortune Business Insights

(PDF) Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior - researchgate.net

(PDF) Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior researchgate.net

Pranav Yadav Promoted to Global CEO of Neuro-Insight - ADWEEK

Pranav Yadav Promoted to Global CEO of Neuro-Insight ADWEEK

Cognitive warfare: the new battlefield exploiting our brains - Polytechnique Insights

Cognitive warfare: the new battlefield exploiting our brains Polytechnique Insights

Neuro-Insight Shows How The Brain Reacts To Sound In Advertising 06/06/2022 - MediaPost

Neuro-Insight Shows How The Brain Reacts To Sound In Advertising 06/06/2022 MediaPost

How Neuro-Insight's Pranav Yadav Uses Brain-Mapping To Make Better Ads - Forbes

How Neuro-Insight's Pranav Yadav Uses Brain-Mapping To Make Better Ads Forbes

IAS and Neuro-Insight Prove “Literal” Plus “Sentiment” Contextual Targeting Lifts Brand Memory Encoding +49% - MediaVillage

IAS and Neuro-Insight Prove “Literal” Plus “Sentiment” Contextual Targeting Lifts Brand Memory Encoding +49% MediaVillage

Neuro-Insight study reveals consumers feel governments have lost control of rising prices - Mi-3.com.au

Neuro-Insight study reveals consumers feel governments have lost control of rising prices Mi-3.com.au

Your Brain on Influencers: Whalar and Neuro-Insights Study Explains the Effects of Influencer Marketing - eMarketer

Your Brain on Influencers: Whalar and Neuro-Insights Study Explains the Effects of Influencer Marketing eMarketer

Conde Nast uses neuroscience to prove its sponsor posts work - Digiday

Conde Nast uses neuroscience to prove its sponsor posts work Digiday

Thinkbox and Neuro-Insight: how to do brainy TV ads - More About Advertising

Thinkbox and Neuro-Insight: how to do brainy TV ads More About Advertising

Sonic Science: Understanding your brain on sound - Fast Company

Sonic Science: Understanding your brain on sound Fast Company

Octave Audio Found Smart Speaker Advertising Drives Stronger, More Meaningful Engagement with Consumers - ExchangeWire.com

Octave Audio Found Smart Speaker Advertising Drives Stronger, More Meaningful Engagement with Consumers ExchangeWire.com

Neuro-Insights of the Week From Neuroscience News, October 1, 2023 - Neuroscience News

Neuro-Insights of the Week From Neuroscience News, October 1, 2023 Neuroscience News

The Hidden Power of Neuromarketing - CMSWire

The Hidden Power of Neuromarketing CMSWire

Q&A: Prem S. Subramanian, MD, PhD, on neuro-ophthalmic insights at EyeCon 2025 - Ophthalmology Times

Q&A: Prem S. Subramanian, MD, PhD, on neuro-ophthalmic insights at EyeCon 2025 Ophthalmology Times

Editorial: Neuro-behavioral insights on low vision and beyond - Frontiers

Editorial: Neuro-behavioral insights on low vision and beyond Frontiers

The Relation Between Empathy and Insight in Psychiatric Disorders: Phenomenological, Etiological, and Neuro-Functional Mechanisms - Frontiers

The Relation Between Empathy and Insight in Psychiatric Disorders: Phenomenological, Etiological, and Neuro-Functional Mechanisms Frontiers

Neuro-Insights into Holding It - the-scientist.com

Neuro-Insights into Holding It the-scientist.com

Delineating the Mechanistic Insight of Inhibition of α-Synuclein Fibrillation by Neuro Metabolite, Myo-inositol: Implications in Synucleopathies-Related Disorders - ACS Publications

Delineating the Mechanistic Insight of Inhibition of α-Synuclein Fibrillation by Neuro Metabolite, Myo-inositol: Implications in Synucleopathies-Related Disorders ACS Publications

Brainwave study proves billboards hit harder on social when they run IRL - The Drum

Brainwave study proves billboards hit harder on social when they run IRL The Drum

Metacognition: ideas and insights from neuro- and educational sciences - Nature

Metacognition: ideas and insights from neuro- and educational sciences Nature

Temporal decision-making: insights from cognitive neuroscience - Frontiers

Temporal decision-making: insights from cognitive neuroscience Frontiers

NeuroSpectrum Insights Files for IPO to Support Autism Diagnostic - Behavioral Health Business

NeuroSpectrum Insights Files for IPO to Support Autism Diagnostic Behavioral Health Business

An insight review on the neuropharmacological effects, mechanisms of action, pharmacokinetics and toxicity of mitragynine - ScienceDirect.com

An insight review on the neuropharmacological effects, mechanisms of action, pharmacokinetics and toxicity of mitragynine ScienceDirect.com

Is A Male Or Female Voiceover Better? New Research Adds Some Insights. - Insideradio.com

Is A Male Or Female Voiceover Better? New Research Adds Some Insights. Insideradio.com

Transforming modeling in neurorehabilitation: clinical insights for personalized rehabilitation - Journal of NeuroEngineering and Rehabilitation

Transforming modeling in neurorehabilitation: clinical insights for personalized rehabilitation Journal of NeuroEngineering and Rehabilitation

Toxicological insight of metiram: immuno-oxidative, neuro-behavioral, and hemato-biochemical changes during acute exposure of Nile tilapia ( Oreochromis niloticus - BMC Veterinary Research

Toxicological insight of metiram: immuno-oxidative, neuro-behavioral, and hemato-biochemical changes during acute exposure of Nile tilapia ( Oreochromis niloticus BMC Veterinary Research

Neurosyphilis: insights into its pathogenesis, susceptibility, diagnosis, treatment, and prevention - Frontiers

Neurosyphilis: insights into its pathogenesis, susceptibility, diagnosis, treatment, and prevention Frontiers

QMS and Neuro-Insight study proves DOOH drives more than awareness - Mediaweek

QMS and Neuro-Insight study proves DOOH drives more than awareness Mediaweek

JCDecaux and Neuro-Insight present Airport Mindset Study findings - Mumbrella

JCDecaux and Neuro-Insight present Airport Mindset Study findings Mumbrella

Dove’s Super Bowl 2024 ad landing the hard knocks and a hard truth - AdNews

Dove’s Super Bowl 2024 ad landing the hard knocks and a hard truth AdNews

Insights on the neurocognitive mechanisms underlying hippocampus-dependent memory impairment in COVID-19 - Nature

Insights on the neurocognitive mechanisms underlying hippocampus-dependent memory impairment in COVID-19 Nature

Ideally looks to Neuro-Insight, Howatson+Company for new Australian partners - Mi-3.com.au

Ideally looks to Neuro-Insight, Howatson+Company for new Australian partners Mi-3.com.au

Insight into lipid-based nanoplatform-mediated drug and gene delivery in neuro-oncology and their clinical prospects - Frontiers

Insight into lipid-based nanoplatform-mediated drug and gene delivery in neuro-oncology and their clinical prospects Frontiers

World-first study proves influence of Large Format - M+AD!

World-first study proves influence of Large Format M+AD!

Sequence similarity between SARS-CoV-2 nucleocapsid and multiple sclerosis-associated proteins provides insight into viral neuropathogenesis following infection | Scientific Reports - Nature

Sequence similarity between SARS-CoV-2 nucleocapsid and multiple sclerosis-associated proteins provides insight into viral neuropathogenesis following infection | Scientific Reports Nature

Neuroradiologist Offers Insight on MRI Scans - National Cancer Institute (.gov)

Neuroradiologist Offers Insight on MRI Scans National Cancer Institute (.gov)

Building the neuroinclusive workplace - Deloitte

Building the neuroinclusive workplace Deloitte

NeuroInsight - a new research training programme led by RCSI in partnership with Insight SFI Research Centre for Data Analytics awarded €4.7M - Dublin City University | DCU

NeuroInsight - a new research training programme led by RCSI in partnership with Insight SFI Research Centre for Data Analytics awarded €4.7M Dublin City University | DCU

An insight into the neuroprotective and anti-neuroinflammatory effects and mechanisms of Moringa oleifera - Frontiers

An insight into the neuroprotective and anti-neuroinflammatory effects and mechanisms of Moringa oleifera Frontiers

Why brand jingles are making a comeback—whether you like them or not - Ad Age

Why brand jingles are making a comeback—whether you like them or not Ad Age

Neuronavigation Systems Market | Global Market Analysis Report - 2035 - Future Market Insights

Neuronavigation Systems Market | Global Market Analysis Report - 2035 Future Market Insights

The most powerful ad unit in TV sponsorship is the 10-second billboard - Gemba, Adgile and Neuro-insight - Mi-3.com.au

The most powerful ad unit in TV sponsorship is the 10-second billboard - Gemba, Adgile and Neuro-insight Mi-3.com.au

‘Stickiness to kill for’: Misplaced brand safety fears and agencies missing clues see brands shun a million true crime podcast listeners; IAB turns to neuroscience to solve mystery - Mi-3.com.au

‘Stickiness to kill for’: Misplaced brand safety fears and agencies missing clues see brands shun a million true crime podcast listeners; IAB turns to neuroscience to solve mystery Mi-3.com.au

Mindhunters - ET BrandEquity

Mindhunters ET BrandEquity

Applying neuroscience to Cannes-winning work: Beyond the Controversy - Nike Dream Crazy - AdNews

Applying neuroscience to Cannes-winning work: Beyond the Controversy - Nike Dream Crazy AdNews

A rising tide lifts all boats - Deloitte

A rising tide lifts all boats Deloitte

Applying neuroscience to Cannes-winning work: Coca-Cola Pool Boy - AdNews

Applying neuroscience to Cannes-winning work: Coca-Cola Pool Boy AdNews

Neuro-insight study reveals animation is twice as effective as static advertising - Shopping Centre News

Neuro-insight study reveals animation is twice as effective as static advertising Shopping Centre News

The Hard News Project - Newsworks

The Hard News Project Newsworks

DOOH be dynamic: Change the creative, score better outdoor results, new neuro study finds - Mi-3.com.au

DOOH be dynamic: Change the creative, score better outdoor results, new neuro study finds Mi-3.com.au

Diabetic Foot Ulcer Treatment Market Size, Share | Report [2032] - Fortune Business Insights

Diabetic Foot Ulcer Treatment Market Size, Share | Report [2032] Fortune Business Insights

Spotify in Australia: “If the maturity is there for audio, the maturity is there for programmatic” - Mediaweek

Spotify in Australia: “If the maturity is there for audio, the maturity is there for programmatic” Mediaweek

OMA study reveals science behind audience reaction to Out of Home signs - Mediaweek

OMA study reveals science behind audience reaction to Out of Home signs Mediaweek

What is neuroeconomics? - Yale Insights

What is neuroeconomics? Yale Insights

Applying neuroscience to Cannes-winning work: Nike What Girls Are Made Of - AdNews

Applying neuroscience to Cannes-winning work: Nike What Girls Are Made Of AdNews

Botulinum neurotoxins: genetic, structural and mechanistic insights - Nature

Botulinum neurotoxins: genetic, structural and mechanistic insights Nature

Yahoo DSP & Spotify unlock programmatic audio for Aussies - IT Brief Australia

Yahoo DSP & Spotify unlock programmatic audio for Aussies IT Brief Australia

Audio:Activated - new BBC Global News study reveals unique effectiveness of branded podcasts - BBC

Audio:Activated - new BBC Global News study reveals unique effectiveness of branded podcasts BBC

Harvey Norman, Cheer and Channel Seven amongst most effective ads according to neuroscience - Mumbrella

Harvey Norman, Cheer and Channel Seven amongst most effective ads according to neuroscience Mumbrella

HBO, Showtime Are Most Polarizing Entertainment Brands Among Democrats, Republicans - The Hollywood Reporter

HBO, Showtime Are Most Polarizing Entertainment Brands Among Democrats, Republicans The Hollywood Reporter

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