Neuromarketing

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En Neuromarketing nos apasionan las personas, queremos entenderlas en cada fase de su experiencia con el marketing mix para ofrecerles mejores servicios y/o productos, es por eso que, a diferencia de las agencias de investigación de mercados tradicionales, nuestra empresa se basa en un laboratorio de neurociencias enfocado en el estudio y entendimiento de toma de decisiones de los consumidores. Hemos desarrollado nuestro propio modelo de toma de decisiones, que nos permite descubrir lo que las personas realmente piensan y sienten, sin sesgo. Queremos ayudarte a tener éxito, por lo que tenemos soluciones para distintas aplicaciones en cualquier industria: *desarrollo de productos *branding *ejecución *diseño gráfico *user experience *digital *campañas de comunicación . . . . . Fundada por el científico Mexicano Jaime Romano Micha, quien con más de 30 años de trayectoria, es uno de los pioneros en el conocimiento del funcionamiento del cerebro, y desarrollo tecnológico para su comprensión. Poseemos patentes y reconocimiento internacional de la comunidad científica que nos hacen pioneros en el desarrollo de las nuevas tendencias de mercadotecnia. Formamos un equipo disciplinario de profesionales, conformado por destacados neurólogos, fisíologos, mercadólogos, actuarios y estrategas con una visión integral.

Company Details

Employees
20
Founded
-
Address
Ave. Ejército Nacional, N° 650, Col. Polanco Reforma, México,d.f. 11550,mexico
Industry
Market Research
NAICS
Marketing Research and Public Opinion Polling
HQ
México, D.F.
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News

Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages - Frontiers

Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages Frontiers

Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience - Frontiers

Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience Frontiers

Neuromarketing: What You Need to Know - Harvard Business Review

Neuromarketing: What You Need to Know Harvard Business Review

NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour - Nature

NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour Nature

The application of neuromarketing tools in communication research: A comprehensive review of trends - Wiley Online Library

The application of neuromarketing tools in communication research: A comprehensive review of trends Wiley Online Library

Redefining neuromarketing as an integrated science of influence - Frontiers

Redefining neuromarketing as an integrated science of influence Frontiers

Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations - Frontiers

Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations Frontiers

Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception - Frontiers

Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception Frontiers

Neuromarketing in Haute Cuisine Gastronomic Experiences - Frontiers

Neuromarketing in Haute Cuisine Gastronomic Experiences Frontiers

Situation of Neuromarketing Consulting in Spain - Frontiers

Situation of Neuromarketing Consulting in Spain Frontiers

Like/Dislike Prediction for Sport Shoes With Electroencephalography: An Application of Neuromarketing - Frontiers

Like/Dislike Prediction for Sport Shoes With Electroencephalography: An Application of Neuromarketing Frontiers

Unlocking the Subconscious Consumer Bias: A Survey on the Past, Present, and Future of Hybrid EEG Schemes in Neuromarketing - Frontiers

Unlocking the Subconscious Consumer Bias: A Survey on the Past, Present, and Future of Hybrid EEG Schemes in Neuromarketing Frontiers

Unraveling neural pathways of political engagement: bridging neuromarketing and political science for understanding voter behavior and political leader perception - Frontiers

Unraveling neural pathways of political engagement: bridging neuromarketing and political science for understanding voter behavior and political leader perception Frontiers

From virtual reality to augmented reality: A neuromarketing perspective - Frontiers

From virtual reality to augmented reality: A neuromarketing perspective Frontiers

BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework - Frontiers

BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework Frontiers

Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021 - Frontiers

Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021 Frontiers

Editorial: Neuromanagement and Neuromarketing - Frontiers

Editorial: Neuromanagement and Neuromarketing Frontiers

Neuromarketing Highlights in How Asperger Syndrome Youth Perceive Advertising - Frontiers

Neuromarketing Highlights in How Asperger Syndrome Youth Perceive Advertising Frontiers

The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development - Frontiers

The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development Frontiers

Neuromarketing Applied to Educational Toy Packaging - Frontiers

Neuromarketing Applied to Educational Toy Packaging Frontiers

When Neuromarketing Crosses the Line - Harvard Business Review

When Neuromarketing Crosses the Line Harvard Business Review

DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing - Frontiers

DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing Frontiers

Editorial: Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context - Frontiers

Editorial: Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context Frontiers

Threats to Global Mental Health From Unregulated Digital Phenotyping and Neuromarketing: Recommendations for COVID-19 Era and Beyond - Frontiers

Threats to Global Mental Health From Unregulated Digital Phenotyping and Neuromarketing: Recommendations for COVID-19 Era and Beyond Frontiers

Emotions in fear communication: A cross‐cultural neuromarketing approach - Mas - 2024 - Psychology & Marketing - Wiley Online Library

Emotions in fear communication: A cross‐cultural neuromarketing approach - Mas - 2024 - Psychology & Marketing Wiley Online Library

Neuromarketing: the hope and hype of neuroimaging in business - Nature

Neuromarketing: the hope and hype of neuroimaging in business Nature

On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research - Wiley Online Library

On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research Wiley Online Library

Hedonic shopping rent valuation by one-to-one neuromarketing and neutrosophic PROMETHEE method - ScienceDirect.com

Hedonic shopping rent valuation by one-to-one neuromarketing and neutrosophic PROMETHEE method ScienceDirect.com

Neuroscience Is Going to Change How Businesses Understand Their Customers - Harvard Business Review

Neuroscience Is Going to Change How Businesses Understand Their Customers Harvard Business Review

Multivariate Data Analysis of Consumer Behavior of Functional Products: A Neuroscience and Neuromarketing Approach to Improve Decision-Making - SciELO México

Multivariate Data Analysis of Consumer Behavior of Functional Products: A Neuroscience and Neuromarketing Approach to Improve Decision-Making SciELO México

Neuromarketing | The Persuaders | FRONTLINE - PBS

Neuromarketing | The Persuaders | FRONTLINE PBS

How behavioral economics can be the marketer’s secret weapon - MarTech

How behavioral economics can be the marketer’s secret weapon MarTech

(PDF) Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies - researchgate.net

(PDF) Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies researchgate.net

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