Neurostrata

At Neurostrata we provide independent, objective advice on Neuromarketing research techniques. We provide both consultancy and research services, meaning that we can help across a range of areas such as: Helping to commission research vendors Advising on how to use concepts from Neuromarketing/behavioural economics and associated areas Solving particular business problems using Neuro methods Helping you put together your own research program Running workshops to help your team better understand this area Advising on blending data from different sources/techniques We are method-agnostic, and will always strive to match the best method(s) to your research question, and find the best supplier(s) for that method. There are now a broad range of techniques, each with their own strengths and weaknesses. Being able to match the right technique to the right question is important. Techniques we use include the following: Implicit Response Techniques (e.g. reaction speed tests - usually online - such as affective priming tests) Facial Action Coding Biometrics of all kinds (e.g. GSR, heart-rate, heart-rate variability) EEG fMRI Psychometrics of all kinds Eye-tracking