AdNeuro

AdNeuro is the worlds fastest ad testing platform driven by neuroscience, providing second-by-second analysis, insights & recommendations for ad optimisation. So how does it work: Ad Testing at Scale: Using Brain Monitoring and Eye-tracking technologies, ads are tested at scale in batches on a weekly basis with real world consumers as and when they are flighted. Our clients are also able to submit their own ads to be tested within the same system, in addition to being able to iteratively test advertising concepts during each stage of their development (such as conceptual animatics, steal-o-matics and board-o-matics). Online Dashboard: Performance metrics for these ads are then generated automatically using our proprietary Neuro Cognitive Brain state and Eye-tracking metrics, and clients then gain immediate access to insights through an always-on interactive web-based dashboard. Performance Metrics: Because our performance metrics are based on neurofeedback and biometric data, multinational clients have the ability to gain access to cross market and cross sector performance metrics that are standardized and universal across geographies and cultures Research Costs & Timelines: As we are testing at scale, we able to reduce research costs & timelines by more than +50% Business Model: a monthly subscription service and clients have the ability to access further customised in-depth analysis for an additional fee as a serviced option