NIVA (Fjello SRL)

NIVA is the digital knot for the vertical world, designing secure and effective ties between all the actors to create and distribute value. Born from the merger of two previous start-ups (Climby and fjello), Niva has partnered with some of the most important players in the climbing world and created a community of over 10.000 users. Climbers in Italy grew by 66% in 2022: a global trend related to all "vertical experiences"; however, these people are not empowered by digital tools to help them live their passions. Moreover, on the B2B side, businesses lack effective management and communication tools. In NIVA, climbers can find a vibrant and well-connected community - a space for networking and improvement - and they can access targeted and convenient products offered by businesses. On the other hand, gyms, brands and event organizers are offered highly specific management and marketing services. NIVA therefore is the link between all players in the vertical world, offering users an end-to-end experience and B2B stakeholders unprecedented ways to interact with them. We have established partnerships with dozens of entities in various parts of Italy, Cyprus, France, Germany and Greece.