NOT Wieden + Kennedy

The world needs another branding and design agency. Said no-one ever. So, Wieden+Kennedy London, why NOT? Well, the answer lies with Dan Wieden, who when trying to express the point of everything we do, said “Move me, dude”: three words which drive us every single day to make the stuff that makes us feel something; that moves people, moves culture and moves business. NOT is about going beyond the nice, the polite, the rational and respectful – to surprise, inspire and incite. To make us look at something, then look again. To apply the power of craft to create meaningful work, beautiful work. To turn a simple thought into something that turns heads and blows minds. NOT Wieden+Kennedy Branding & Design by W+K London