Obsess creates AI-powered virtual experiences that increase customer engagement, brand loyalty & conversion. We have launched 350+ virtual stores and experiences for leading brands such as Ralph Lauren, J.Crew, Crate & Barrel, Corona, Unilever, L'Oréal, Revlon, Mattel, NBCUniversal & more—empowering companies in fashion, beauty, CPG, real estate and beyond to amplify campaign activations, innovate brand marketing and enhance digital sales strategies.
We are creating the next-generation e-commerce interface, an engaging, discovery-driven 3D experience that mimics IRL shopping. Virtual experiences incorporate essential e-commerce functionality such as add to cart, and include additive interactive features such as product customization and gamification.
Our patented, enterprise-grade 3D rendering technology is the backbone of the Obsess platform. Obsess virtual experiences are built for cross-platform distribution so that brands can increase ROI and extend their virtual footprint across the web, mobile, Roblox and headset devices like Apple Vision Pro and Meta Quest.
Obsess’ technology has been featured in Forbes, CNBC, Fast Company, Wall Street Journal, TechCrunch, VentureBeat, Vogue Business, WWD, Business of Fashion, Glossy, AdAge and more.
Our company is headquartered in New York City, with additional offices across the U.S. and Europe.
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Why immersive experiences? Simple. We live in a world that is 3D.
Today, immersive technologies are on the brink of rapid advancement—particularly with the continuous enhancement of processors and the acceleration of network speeds worldwide. The integration of 3D digital interfaces, inherently more intuitive and closely resembling human real-life interactions, will expand across the internet extensively, going beyond mere shopping experiences.
e.l.f. Cosmetics Launches its First Beauty Shopping Experience for Apple Vision Pro: a Multi-Sensory, Immersive visionOS App, Developed by Obsess e.l.f. Beauty
Alo Yoga Launches "alo Sanctuary," One of the First Wellness Shopping Experiences for Apple Vision Pro, Developed in Partnership with Obsess and Ave Advisory PRWeb
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