GoVi

Traditional approaches to customer loyalty and marketing are grounded in a view of the customer as little more than a purchasing agent. In a world of smartphones, mobile internet, and social media, this perspective is outdated. We live in an era of viral dynamics, where the average customer is now one of the most effective conduits of propagating a signal, whether that signal is commercial, political, social, or anything in-between. Enter GoVi. We are modernizing customer loyalty and marketing with a new mobile-platform-based paradigm that empowers enterprise companies to stimulate customer acquisition, retention, and insight via the reach, depth of connection, and experience of their own customers. While traditional marketing is built on some version of “grab a megaphone and tell the world how awesome you are,” GoVi enables businesses to stimulate masses of their own customers to use their own cyber megaphones to tell the world why they love to support the businesses they do. Why does this matter? Because the average person is 16 times more likely to engage with content created by friends and family than content created by businesses, and 95% view such content as the most credible source of commercial information. But the value that a customer can contribute beyond their purchasing activity isn’t limited to advocacy and peer-to-peer marketing. A customer’s feedback is equally as valuable, enabling businesses to identify sources of customer frustration and attrition, as well as discover new opportunities in customer demand. GoVi’s groundbreaking software allows businesses to tap directly into their customer base to turn them into a massive rocket-engine for business intelligence and viral growth, enabling unprecedented capability and cost-effectiveness in customer acquisition, retention, and understanding.