Openap

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OpenAP is the advanced advertising company bringing simplicity and scale to audience-based campaigns in television. Founded and owned by the largest TV networks in the U.S., we are today a collective of seasoned leaders building a company that is changing the way advertising is bought and sold on television. Powered by a standards-based approach to data activation, our platform enables advertisers to onboard advanced audiences centrally for use in planning, campaign execution and measurement across any TV publisher in both linear and digital viewing environments. OpenAP offers access to the largest footprint of premium video advertising, with buyers now able to build optimized plans using real-time marketplace data on available TV inventory from participating publishers. Our technology is open and interoperable, delivering workflow automation and efficiencies on advanced audience campaigns for agencies, brands and publishers.

Company Details

Employees
47
Founded
-
Address
9724 Washington Blvd,
Industry
Advertising Services
NAICS
Marketing Consulting Services
Website
openap.tv
Keywords
Culver City.
HQ
Culver City, California
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News

OpenAP’s TV network owners push ahead on interoperable streaming ads - Marketing Dive

OpenAP’s TV network owners push ahead on interoperable streaming ads Marketing Dive

OpenAP Expands Beyond TV, Adding Inventory From Streamers, Cinema and Demand Side - Variety

OpenAP Expands Beyond TV, Adding Inventory From Streamers, Cinema and Demand Side Variety

OpenAP aims to unify siloed ID data for streaming, TV ads with Open Identity - StreamTV Insider

OpenAP aims to unify siloed ID data for streaming, TV ads with Open Identity StreamTV Insider

OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data - ADWEEK

OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data ADWEEK

OpenAP Tackles Cross-Platform Targeting With Open Identity - TVREV

OpenAP Tackles Cross-Platform Targeting With Open Identity TVREV

Ex-Open AP CRO Takes Key Role At Connected TV Ad Tech Firm - Radio & Television Business Report

Ex-Open AP CRO Takes Key Role At Connected TV Ad Tech Firm Radio & Television Business Report

OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital - AdExchanger

OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital AdExchanger

'Linear cannot exist by itself': OpenAP wants to help TV ad sellers contend with Google, Facebook - Digiday

'Linear cannot exist by itself': OpenAP wants to help TV ad sellers contend with Google, Facebook Digiday

Discovery Buys Stake in Advanced TV Ad Joint Venture OpenAP - The Hollywood Reporter

Discovery Buys Stake in Advanced TV Ad Joint Venture OpenAP The Hollywood Reporter

Why coronavirus may spark the next TV advertising revolution - Ad Age

Why coronavirus may spark the next TV advertising revolution Ad Age

OpenAP Expands Roster, Boosts Data-Driven Ad Share 10/06/2025 - MediaPost

OpenAP Expands Roster, Boosts Data-Driven Ad Share 10/06/2025 MediaPost

OpenAP Launches Market That Includes Digital Video - Nexttv

OpenAP Launches Market That Includes Digital Video Nexttv

OpenAP Launches Data Tool Meant to Streamline TV Ad Buying - The Wall Street Journal

OpenAP Launches Data Tool Meant to Streamline TV Ad Buying The Wall Street Journal

Turner, Fox, and Viacom Unveil a ‘Laser Focused’ Television Ad Targeting Program - Fortune

Turner, Fox, and Viacom Unveil a ‘Laser Focused’ Television Ad Targeting Program Fortune

OpenAP Gets Investment From Advertising Outsider Snowflake - AdExchanger

OpenAP Gets Investment From Advertising Outsider Snowflake AdExchanger

OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising - TVREV

OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising TVREV

Snowflake Ventures Takes Stake in Ad-Tech Consortium Open AP - Variety

Snowflake Ventures Takes Stake in Ad-Tech Consortium Open AP Variety

OpenAP Creates Advisory Board to Guide Ad Company - Nexttv

OpenAP Creates Advisory Board to Guide Ad Company Nexttv

‘OpenAP’ CEO David Levy Charts New Course - Variety

‘OpenAP’ CEO David Levy Charts New Course Variety

Discovery Buys Minority Stake in Open AP in Bid To Gain Say in Audience Measurement - Variety

Discovery Buys Minority Stake in Open AP in Bid To Gain Say in Audience Measurement Variety

OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution 07/29/2020 - MediaPost

OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution 07/29/2020 MediaPost

OpenAP: A Step Change for TV Advertising - MediaVillage

OpenAP: A Step Change for TV Advertising MediaVillage

OpenAP’s New CEO: Collaboration Ain’t Easy, But The TV Industry Can Do It - AdExchanger

OpenAP’s New CEO: Collaboration Ain’t Easy, But The TV Industry Can Do It AdExchanger

Pedigree, MediaCom, OpenAP Win Advanced Advertising Innovation Award For Best Target Market Definition - Nexttv

Pedigree, MediaCom, OpenAP Win Advanced Advertising Innovation Award For Best Target Market Definition Nexttv

Mr. Beast is the biggest story in media you probably aren't paying enough attention to - Next in Media | Mike Shields

Mr. Beast is the biggest story in media you probably aren't paying enough attention to Next in Media | Mike Shields

AT&T Sells Xandr to Microsoft - ADWEEK

AT&T Sells Xandr to Microsoft ADWEEK

Discovery Joins Fox, NBCUniversal And ViacomCBS In Advertising Joint Venture OpenAP - Deadline

Discovery Joins Fox, NBCUniversal And ViacomCBS In Advertising Joint Venture OpenAP Deadline

OpenAP is open for business - The Drum

OpenAP is open for business The Drum

NCC Media Rebrands To Ampersand, Launches Targeting Tech And Teams With OpenAP - AdExchanger

NCC Media Rebrands To Ampersand, Launches Targeting Tech And Teams With OpenAP AdExchanger

OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution 07/29/2020 - MediaPost

OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution 07/29/2020 MediaPost

Supplier Of The Year: OpenAP 01/23/2024 - MediaPost

Supplier Of The Year: OpenAP 01/23/2024 MediaPost

EDO extends data interoperability for TV outcomes measurement - Marketing Dive

EDO extends data interoperability for TV outcomes measurement Marketing Dive

Linear, Digital Audience Resolution? A New OpenAP Product Solves It - Radio & Television Business Report

Linear, Digital Audience Resolution? A New OpenAP Product Solves It Radio & Television Business Report

Fox, Turner and Viacom Will Launch a Standard Audience Targeting Platform for Networks and Agencies - ADWEEK

Fox, Turner and Viacom Will Launch a Standard Audience Targeting Platform for Networks and Agencies ADWEEK

OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All Clients 07/28/2020 - MediaPost

OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All Clients 07/28/2020 MediaPost

Turner, Fox And Viacom Explain Open AP, Their 'Baby Step In The Right Direction' - Forbes

Turner, Fox And Viacom Explain Open AP, Their 'Baby Step In The Right Direction' Forbes

U.S. JIC certifies Comscore, VideoAmp TV measurement currencies - StreamTV Insider

U.S. JIC certifies Comscore, VideoAmp TV measurement currencies StreamTV Insider

ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race - AdExchanger

ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race AdExchanger

Entries Sought for Advanced Advertising Innovation Awards - Nexttv

Entries Sought for Advanced Advertising Innovation Awards Nexttv

Media agencies sign on as JIC sets cross-platform baseline - Marketing Dive

Media agencies sign on as JIC sets cross-platform baseline Marketing Dive

Deep Dive: Future of TV - Digiday

Deep Dive: Future of TV Digiday

Weather Channel Working with Amobee on Data-Driven Ads - Nexttv

Weather Channel Working with Amobee on Data-Driven Ads Nexttv

Media Companies Form Group to Develop New TV Measurement Standards - TVTechnology

Media Companies Form Group to Develop New TV Measurement Standards TVTechnology

OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To Use 09/28/2022 - MediaPost

OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To Use 09/28/2022 MediaPost

NBCUniversal, Fox, Turner And Viacom Unite Around TV Ad Standards - Deadline

NBCUniversal, Fox, Turner And Viacom Unite Around TV Ad Standards Deadline

Samsung’s Service Business Sets New Milestones with 2024 Cannes Lions, NewFronts and Art Basel - Samsung Global Newsroom

Samsung’s Service Business Sets New Milestones with 2024 Cannes Lions, NewFronts and Art Basel Samsung Global Newsroom

Meet 23 insiders from companies like Hershey, Disney, and NBCUniversal who are working to fix TV advertising - businessinsider.com

Meet 23 insiders from companies like Hershey, Disney, and NBCUniversal who are working to fix TV advertising businessinsider.com

NCC Media changes name to Ampersand - StreamTV Insider

NCC Media changes name to Ampersand StreamTV Insider

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