Open MInded Consulting

Through two decades of observation and personal experience working for and with some of the most recognizable brands in sports, fitness and outdoors in particular, I have found many organizations struggle to evolve how, where and when they communicate to existing customers and potential customers for 4 reasons: • It’s very challenging to look at yourself in the mirror— fear instinct takes over, historical baggage weighs down the process, and opportunities that others can see are often not visible from within the fishbowl. • Knowledge—brand strategy, digital marketing, social media & creative. Hiring domain experts that are on top of the trends in consumer behavior, digital technologies, sales channels, etc, while also keeping up yourself is an overwhelming exercise to even think about. • Time—doubtful any of your team members are approaching leadership informing them that they have 20 hours a week that they do not know what to do with. • Money—investing in the future can be daunting to consider when the present is so important. Open Minded Consulting consists of proven team that can help refine your brand and marketing communication strategies more rapidly than you might expect. We approach every opportunity with a contemporary business structure built around being flexible and scalable allowing us to craft an approach that works for you. While borrowing from experience and current engagements ranging from industrial lubricants to recreation, we are industry agnostic in our approach. Each company is a puzzle with it's unique circumstances. We have two requirements for clients: be nice people, and be open minded as well.