Scott Curry Email & Phone Number

Greater San Diego Area

Being open-minded means embracing new ideas and possibilities to solve the business challenges you know about and to have the courage to uncover the issues you can’t see yet. A senior level marketing partner can help.Every company is unique with independent problems that need their own crafted solutions. Open Minded Consulting is an objective third-party.

Greater San Diego Area

• Recruited to build new marketing department and assess and relaunch the brand for the world’s largest non-profit health and fitness organization. Managed budget and a department of 14 team members including in-house.
• Played a key role in growing the organization from $11M to $20M+ in total revenue, and drove programs that led to unprecedented acquisition rates and retention resulting in a 28% increase of certified health and.
• Increased Continuing Education revenue resulting in 180% increase in three years.
• Developed enterprise level relationships and marketing partnerships with Apple, REI, Reebok, TRX, InterContinental Hotels Group (IHG) and more.
• Optimized budgets and held P&L responsibility for e-commerce channel, representing 85% of the organization’s revenue, by implementing a multi-disciplinary pull and push strategy based on sophisticated digital.

Greater San Diego Area

• Rapidly evolved the marketing communications strategy during emerging era of new media and evolving consumer habits while company grew from $22M to $61M. Collaborated with the marketing, sales and executive team to.
• Increased SKLZ.com website traffic from 14K/mo in 2009 to over 100K/mo, and then converted website from product catalog and e-commerce engine to more complete content-based sports training center to educate on and.
• Guided and supported cross-channel e-commerce revenue increase from $1.5M/year to $5M/year working in collaboration with outside sales team for Amazon.com and other retail partners including Dick’s Sporting Goods.
• Initiated social media program, with early adoption of new content marketing strategies, achieving in the first 18 months hundreds of thousands of impressions and other engagement metrics—40,000 Facebook fans across.
• Wrote, produced and co-directed 127 product intro videos that positioned brand and product via millions of views.
• Created corporate communications program and extended product PR program.

Greater San Diego Area

• Traditional and online advertising and PR strategist for the agency. Account manager of several integrated local, regional and national accounts including two largest in agency’s history. Worked closely and.
• Played key role in redeveloping advertising and interactive department leading to nearly 50% increase in ad service revenues over three and a half year period.
• Triggered 10% revenue increase to $478 million in first year of client relationship with TVG.

Direct contact for all client services, media requests, graphics support and strategy. Oversaw the planning, development, and analysis of advertising and public relations campaigns for diverse clientele including logo development, website launch, brochure design and production, ad designs and placement, and direct mail programs. Responsible for the.

La Jolla, CA

Wrote dozens of articles while also learning what it was like to have post-college bills to pay. First article about the chef at Tratorria Acqua ended up being the location I proposed to my wife at a few months later. No quid pro quo, but they helped make it a special evening. Sadly the restaurant is now closed.