Optimo by Superdrug

Supercharge your campaigns with Optimo by Superdrug, the Retail Media Network from AS Watson, the world's largest international Health & Beauty retailer. Superdrug is part of AS Watson Group, the world’s largest international health and beauty retailer operating over 16,000 stores under 12 retail brands in 28 markets, with over 130,000 employees worldwide. For the fiscal year 2022, AS Watson Group recorded revenue of US$22 billion. Every year, we are serving over 5.5 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms. Optimo acts as a dynamic performance engine, ensuring tangible improvements across all stages of the sales and marketing and funnel. Our central focus is on ROI excellence - work with us to design targeted, scalable programs, delivering robust ROI for every campaign.