Paperwhite Studio

Paperwhite is a women-founded and led branding agency. We work abroad and across the United States from our studio in New York City. With over 20 years of experience, partners Laureen Moyal and Devi Rhodes, lead a talented tight-knit team that brings unique skills, that leverages cultural perspectives and global insights to build brand experiences that excite and endure. Since 2008, we’ve developed close, long-term partnerships with clients ranging from boutique brands to global companies, fostering a deep understanding of client needs at every scale. We anchor our narrative-driven brand development with the highly strategic thinking of a big agency, which is only strengthened by our executional capabilities as a small studio. We approach every project as an unwritten page, every client and design challenge shapes the aesthetic and voice of our work. Together, we tailor each stage of the process to establish meaningful connections between brands and their leaders, and reveal their ultimate potential.