Perfetti Media

We are product and innovation experts with over two decades of experience driving results for organizations across industries. After running an in-depth analysis of hundreds of product organizations, we have identified best practices and innovation principles that significantly increase the odds of achieving product success. Founded by Christine Perfetti, a recognized leader in UX research and product strategy, we bring deep expertise and a passion for solving complex challenges and delivering innovative, best-in-class product experiences. Our services: * Organization Innovation Assessments: We pinpoint opportunities to boost product innovation through an evaluation of your organization’s alignment with the innovation principles and best practices collected from research with hundreds of product organizations. * Product Innovation Labs: Two-day intensive workshops designed to cultivate your team’s collective zones of genius and align them toward a shared vision and strategy. We have partnered with dozens of organizations to refine our process, including Harvard Business School, GoFundMe, Udemy, TuneIn, Curriculum Associates, WeSpire (acquired by Bonterra), and Penn Medicine. * Customer Discovery Sprints: We offer a structured, two-week research process designed to uncover foundational insights that drive business decisions and guide product strategy. * Product Audits for Team Alignment: We prepare and guide members of your internal team to conduct a task-based customer experience audit, using a structured and repeatable framework. * Bullseye Customer Profiles: We will guide your team through an intensive process and interactive exercises to create a Bullseye Customer Profile and develop and test key concepts based on their needs. * Fractional Product and UX leadership: Short-term consulting or fractional engagements