PhonePe Ads

PhonePe ads allows advertisers to leverage its massive user base of 48 crore (480 million) registered users PAN India via digital advertising. More than 80% of users here come from tier 2 and below cities. PhonePe also has about 36 Million merchants onboarded on their PhonePe for business application. PhonePe ads was started in the year 2018 under the ambit of PhonePe. It allows marketers to target their audience for reach, engagement and sales. Irrespective of the objective, PhonePe allows marketers to target ecommerce shoppers, grocery shoppers, OTT audience, 2 wheeler owners, 4 wheeler owners or any custom cohort for that matter. PhonePe ads works with clients across industries such as FMCG, Gaming, BFSI, Retail, Ecommerce, D2C etc. allowing them to reach a digitally and financially enabled audience via a diversified PhonePe ecosystem of users, businesses and merchants.