Practical Semiotics Limited

We love popular culture and we love to help brands connect with it! Brands don't have to be full of conventions and clichés: they can move culture on, rather than lagging behind it. But that takes boldness- and no-one wants to make a bold move without a good deal of evidence and clear thinking. We deliver that thinking! We show you: i. How brands create meanings for consumers ii. How popular culture influences consumers' ideas and desires. iii. And most importantly, we show where the 'spaces' are, and how to fill them in ways that are authentic, distinctive and culturally alive! We've had dozens of very satisfied clients, inc. HM Government, Coca-Cola, Transport for London, Boots, Oxfam and loads more.... Let's have a chat, and make great brand communications, and have a good time doing it! Rob Thomas Director