Premier Retail is an iconic Australian retailer and owns two of the most exciting and fastest-growing retail brands, Peter Alexander and Smiggle.
Born from homegrown beginnings, our stores now stand proudly on some of the most famous high streets and popular shopping centres around the world.
Today, Premier Retail operates over 450 stores and employs more than 5,000 team members across Australia, New Zealand, Singapore, Malaysia, Ireland, and the United Kingdom. Premier Retail also operates a wholesale distribution channel whereby select wholesale retail partners sell Smiggle products in an additional 15 countries. Our team is focused on delivering great service to our customers and bringing new product offerings to life.
Our strong brand and retail teams are supported by Premier Retail Services with expertise in eCommerce, Marketing, Loyalty, Finance, IT, Supply Chain, Distribution Centres and People & Culture.
2025
Premier Retail is formed after an internal restructure involving the separation of the Peter Alexander and Smiggle businesses from the remainder of the Just Group. Thereafter the Just Group was acquired by Myer Holdings Limited.
Support Office & Premier Retail Services
Our Support Office and Premier Retail Services is located on St Kilda Rd in Melbourne.
All our Merchandising, Planning, Product Development and Visual Merchandising teams are based in Melbourne. Supporting our brands are our shared services that include eCommerce, Marketing, Loyalty, Finance, IT, Supply Chain, Distribution Centres and People & Culture.
Company Details
- Employees
- 166
- Founded
- -
- Address
- & Premier Retail Services
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- http://premierretail.com.au
Premier Retail Questions
Premier Retail's website is http://premierretail.com.au
Premier Retail's LinkedIn profile is https://www.linkedin.com/company/premier-retail
Premier Retail has
166 employees.
View email and phone details for 166
employees at Premier Retail.
Premier Retail's industry is
Retail
Premier Retail's top competitors are
Smiggle Uk & Roi,
Accent Group Limited,
Just Group,
Peter Alexander,
Just Jeans,
The Just Group,
Inside Retail Australia,
Myer,
Country Road Group,
Smiggle.
Premier Retail's categories are Retail
Premier Retail's founding year is 2025
