Pressplay Capital

Pressplay Capital is the Middle East & India’s first VC fund dedicated to the attention economy. We invest in early-stage startups building across Gaming, Ad Tech, Media-Tech, Entertainment, and Sports Tech — the fast-growing sectors capturing time, eyeballs, and monetization in the digital age. Founded by streaming pioneer and 3x entrepreneur Viniit Mehta, Pressplay Capital is a seed fund backed by decades of operational expertise in global video technology / SaaS, monetization, and distribution. Viniit previously led Brightcove’s multi-million dollar business across South Asia and sits on the board of Adsolut Media, Asia’s second-largest video ad network. From Riyadh to Bangalore, Dubai to Delhi — we back ambitious founders reshaping how audiences engage with content, commerce, and experiences. Our model: – $500K average check size – Focus on Seed & Pre-Series A – Targeting 15 startups across Middle East, India, and selectively the United States We offer more than capital: distribution networks, monetization expertise, and a flywheel of support through the Streaming Lab, Mehtta Ventures, and the Pressplay Podcast. If you’re building for the next generation of digital consumption — or looking to back the startups leading this wave — we’d love to connect. Startups, pitch us. LPs, come build the region’s first media-tech VC movement with us. Reach out: viniitmehta@pressplaycapital.com Our Web site is a work in progress, coming up soon!