BRINGING THE MAGIC — Since 1973
Prima Toy and Leisure Trading is one of Southern Africa’s leading importers and distributors of internationally branded toy and leisure goods. For over 50 years, we’ve helped shape generations of play through quality, innovation, and trusted partnerships.
Our Toy Division covers a full spectrum of categories, including : Educational, Role-Play, Imaginative Play, Nurture Play, Collectibles, Outdoor Play, Construction, Science & Tech, Games, and Puzzles. We proudly represent some of the world’s most iconic toy brands.
Our Leisure Division distributes the globally renowned INTEX brand—market leaders in above-ground pools, inflatable airbeds, camping mattresses, pool floats, and inflatable kayaks.
As a wholly owned subsidiary of Deneb Investments Ltd (JSE - listed under Financial Services), we combine long-term stability with a forward-thinking approach to play, fun, family and lifestyle.
With an expansive distribution network, deep market expertise, and a passion for delivering smiles —we’re proud to ensure that ‘the magic keeps coming’ to retailers, homes, and little hearts across the region.
Company Details
- Employees
- 75
- Founded
- -
- Address
- 1 Woodmead Drive, Woodmead Estate,unit 5,south Africa
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- primatoys.co.za
- Keywords
- toys, games, distribution, merchandising, childrens toys, family games, gifts for boys, gifts for girls.
- HQ
- Woodmead, Gauteng
Prima Toy & Leisure Trading Questions
Prima Toy & Leisure Trading's website is primatoys.co.za
Prima Toy & Leisure Trading's LinkedIn profile is https://za.linkedin.com/company/prima-toys
Prima Toy & Leisure Trading has
75 employees.
View email and phone details for 75
employees at Prima Toy & Leisure Trading.
Prima Toy & Leisure Trading's industry is
Retail
Prima Toy & Leisure Trading's top competitors are
Happy Line Toys,
Toys-Farm - Nazareth (Be),
Kap Toys Ltd,
Kids Toys,
Toys For Hands Groothandel | Wholesale,
Toys-Shop.gr,
Toys Warehouse,
Kids Joy Toys,
Spectron Toys,
The Toys Town.
Prima Toy & Leisure Trading's categories are Retail
Prima Toy & Leisure Trading's founding year is 1967
