Kelly Loreto Consulting

I'm a brand and marketing leader with 18+ years of experience driving growth and building equity for premium, DTC-first brands in lifestyle, fashion, wellness, and home. I partner with founders and internal teams to shape brand strategy, clarify positioning, and launch integrated campaigns that connect product, story, and audience across every touchpoint. From messaging architecture to global GTM planning, I bring a thoughtful, hands-on approach to creative and marketing leadership, tailored to each stage of brand evolution. Core Focus Areas • Brand Strategy, Positioning & Messaging Architecture • Integrated Campaigns & Go-to-Market Planning • Content Strategy, Influencer, Partnerships & Experiential • Product Marketing & Global Marketing Ops • Storytelling That Builds Brand Equity & Drives Performance Formerly Project Color: Project Color is a brand and marketing consultancy collective for start-ups and growing brands that brings clarity, character, and momentum to premium lifestyle brands. Our name reflects our approach—adding color to the process, context to the work, and intention to every touchpoint. Whether refining a brand's core narrative or launching a new product to market, we help teams think strategically and execute with impact.