Protein for Pets

Protein for Pets (P4P) is revolutionizing the way people shop for natural pet foods and supplies – by offering only the guaranteed best products at the best prices in the best, most convenient, way possible. Our Mission At Protein for Pets, our commitment is simple: to provide our customers and the four-legged members of their families with the finest foods, grooming items, toys, and treats available. We believe in protein-based food for a healthy diet. We are committed to providing our customers with a unique, convenient and fun shopping experience. And we are dedicated to providing sheltered animals with a safe environment and healthy food. Click here to learn more about #HowWeDoIt differently. Our History Founder and CEO of Protein For Pets (P4P), Marco Giannini, is leaving an indelible print in the world of natural pet food and supplies while reinventing how people shop for them. Giannini launched Protein For Pets in early 2014 and the now seven-store-strong company has locations open in Thousand Oaks, Simi Valley, Anaheim, Rancho Cucamonga, Laguna Niguel, San Clemente and Ventura. New locations in Valencia, Santa Clarita and Rancho San Diego are among those set to open their doors within the next few months. But Giannini’s forward-thinking commitment to enhancing the health and well-being of pets began more than a decade when he founded his first company, Dogswell in 2003. After a modest beginning selling dog treats out of his car, Giannini went on to turn what became a national brand specializing in nutrient and supplement filled dog food and treats, from a half million dollar company within its first year to tens of millions when he sold it at the end of 2008. Giannini continued as CEO of Dogswell until leaving the company in 2013 to create Protein For Pets.