PSL Fire & Safety
Company intelligence

PSL Fire & Safety Company Intelligence, Employees & Contact Signals

Contact coverage
Email + phone
Visible profile or company source data includes email and phone channels. 3 visible profiles include direct contact evidence.
People graph depth
4 signals
4 mapped workforce signals against a 36 employee size estimate.
Account research
5 steps
Account research checklist combines person-level contact coverage, ICP fit, related-company graph, domain trust, and people graph depth; raw contact values are hidden.
Social audience
173
Audience size from company social follower data.
Evidence quality 100/100 Priority intelligence record

AeroLeads company intelligence

PSL Fire & Safety workforce and contactability signals

Evidence from AeroLeads company records, matched professional profiles, and related company graph.

High confidence
Intelligence completeness
Partial intelligence record
6 of 11 major intelligence groups are available for this company.
Profile graph
Moderate profile graph
4 mapped workforce signals against a 36 employee size estimate.
Top seniority band
Manager
2 of 4 classified profile signals.
Visible contact sample
3
Displayed people with email or phone data.
Social followers
173
Audience size from company social data.

Profile graph researchability

Visible people graph includes 4 visible people: 4 named, 4 titled, 4 located, and 3 contactable.

Profile research sample
Profile coverage evidence tier: Moderate profile coverage evidence. Profile coverage evidence combines 4 mapped workforce signals, 36 employee size estimate, and 11.1% profile graph coverage.
Corroborated profile graph evidence: Researchability is based on 4 visible people with 4 populated evidence dimensions: named, titled, located, and contactable signals.
Profile association confidence: Profile association sample. Association confidence combines 4 titled profiles and 3 contactable profiles.
People
4
Named
4
Titled
4
Located
4
Contactable
3

Data methodology

AeroLeads renders only source-backed fields for this company page.

5 source groups
Company record Matched profile graph Email-pattern aggregate Related company graph Company signal fields
Blank source fields are omitted
Related companies are ordered deterministically
Structured data uses aggregate counts only

Intelligence completeness

6 of 11 major intelligence groups are available for this company.

6 / 11 groups
Partial intelligence record 54.5%
Workforce composition Contactability Email intelligence Decision makers Domain confidence Market and peer context

Evidence quality

This page clears the 60+ AeroLeads company-intelligence evidence threshold.

100 / 100
Priority intelligence record Threshold 60+
Employee email coverage Employee phone coverage Role title reachability Decision-maker coverage Email usability mix Related company graph
Contactability
9 signals
Employee email coverage, Employee phone coverage, Email usability mix
Workforce graph
17 signals
Role title reachability, Profile graph researchability, Workforce location footprint
Decision-maker intelligence
5 signals
Decision-maker coverage, Decision-maker reachability, Decision-maker channel mix
Market and peer context
13 signals
Related company graph, Peer graph strength, Peer position benchmark
Company momentum
3 signals
Company signal breadth, Company momentum score, Company ownership signal
Source trust
8 signals
Domain confidence, Intelligence completeness, Company description
49 additional source-backed evidence signals are counted in this page quality score.

Prospecting readiness

PSL Fire & Safety shows actionable prospecting fit based on person-level contact coverage, decision-maker coverage, people graph depth, and peer context.

55 / 100
Actionable prospecting fit Corroborated prospecting evidence

Prospecting evidence combines person-level contact coverage, decision-maker coverage, people graph depth, and peer context; raw contact values are hidden.

ICP fit
Research ICP fit

ICP fit combines company size, market specificity, and contactability; raw contact values are hidden.

50 / 100
Company size
36 employees
Employee estimate is in a common outbound prospecting range.
Market specificity
Focused market profile
10 market classification signals across categories, specialties, and related peer industries.
Reachability
High-confidence contact evidence
2 current or verified professional email signals, and multi-channel contact coverage; raw addresses and numbers are hidden.
Account research checklist
Source-backed account research checklist

Account research checklist combines person-level contact coverage, ICP fit, related-company graph, domain trust, and people graph depth; raw contact values are hidden.

5 steps
Confirm contact coverage
High-confidence contact evidence
2 current or verified professional email signals, and multi-channel contact coverage; raw addresses and numbers are hidden.
Validate ICP fit
Research ICP fit
ICP fit combines company size, market specificity, and contactability; raw contact values are hidden.
Compare related peers
Limited peer comparison
Compares this company with related-company evidence across employee scale and peer graph evidence.
Check domain trust
Mixed domain alignment
Domain evidence combines website domain and social profile; raw email addresses are hidden.
Review people graph depth
Moderate profile graph
4 mapped workforce signals against a 36 employee size estimate.
Contact coverage
High-confidence contact evidence
2 current or verified professional email signals, and multi-channel contact coverage; raw addresses and numbers are hidden.
Decision-maker coverage
High decision-maker reachability
Most mapped decision-maker signals include visible contact data.
People graph depth
Moderate profile graph
4 mapped workforce signals against a 36 employee size estimate.
Peer context
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 3 evidence types: employee benchmarks, website records, social profiles.

Domain trust signals

Domain confidence for pslfireandsafety.co.nz is based on website domain and social profile.

35 / 100
Mixed domain alignment Limited domain evidence

Domain evidence combines website domain and social profile; raw email addresses are hidden.

Website domain
pslfireandsafety.co.nz
The official website domain is available from the company source record.
Social profile
LinkedIn organization page
A LinkedIn organization page is present for this company record.
Employee email mismatch: Visible employee email signals do not match the official domain.

AeroLeads coverage snapshot

Profile sample
4
Visible people attached to this company page.
Profile graph depth
Moderate profile graph
4 mapped workforce signals against a 36 employee size estimate.
Contactable sample
3
Visible people with email or phone data.
Contact channel mix
Multi-channel contact coverage
Visible profile or company source data includes email and phone channels.
Contact evidence confidence
High-confidence contact evidence
2 current or verified professional email signals, and multi-channel contact coverage; raw addresses and numbers are hidden.
Email domain confidence
Non-official email coverage
Visible email signals use non-official domains only.
Domain confidence
Mixed domain alignment
Domain confidence for pslfireandsafety.co.nz is based on website domain and social profile.
Email usability mix
Current email coverage sample
AeroLeads source data includes 3 unique visible email signals; 2 are marked current or verified and 2 are professional-type. Raw addresses are hidden.
Contact data safety
Limited privacy-safe contact intelligence
AeroLeads exposes contact counts, channel mix, freshness, and domain-alignment evidence while hiding raw email addresses and masking phone numbers in public output.
Company signal breadth
Multi-signal company record
Company-level signals include social audience, company maturity, and ownership.
Company momentum score
Limited company momentum score
Momentum score blends contactability and peer position from AeroLeads company and profile evidence.
Company ownership signal
Private company record
Company source record includes source type Privately Held.
Audience density
Low audience density
173 followers against 36 employee estimate, about 4.80 followers per estimated employee.
Specialty signals
4
Specialty tags in the company record.
Market specificity
Focused market profile
10 market classification signals across categories, specialties, and related peer industries.
Peer industry clusters
5
Industries represented by related company records.
Related companies
10
Company graph links available for comparison.
Industry benchmark
Peer-informed industry benchmark
Industry benchmark uses 10 related companies, 3 benchmark dimensions, and 3 peer evidence types from the AeroLeads related-company graph.
Peer benchmark confidence
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 3 evidence types: employee benchmarks, website records, social profiles.
Peer position benchmark
Employee-scale peer position benchmark
Peer-position benchmark shows employee scale above 88.9% of 9 comparable related peers.
Peer comparison matrix
Limited peer comparison
Compares this company with related-company evidence across employee scale and peer graph evidence.
Workforce locations
2
Locations represented in visible profile signals.
Workforce distribution
Concentrated workforce
Most visible profile location signals are in Auckland, New Zealand.
Workforce location footprint
Two-city workforce footprint
Visible profile locations span 2 cities across 1 country, led by Auckland.
Workforce distribution model
HQ-centered workforce model
The largest visible workforce hub matches the company location and represents 75% of visible location signals.
Workforce geography evidence confidence
Corroborated workforce geography evidence
Workforce geography spans 2 locations across 4 visible profile signals, with reachable evidence across 2 locations. Top workforce hub matches company location.
Contactable workforce locations
2
Workforce locations represented by visible contact samples.
Top contactable workforce location
Auckland, New Zealand
Visible contact samples span 2 workforce locations, led by Auckland, New Zealand.
Workforce seniority tiers
2
Seniority bands derived from visible profile titles and levels.
Seniority evidence confidence
Corroborated seniority evidence
Seniority graph spans 4 classified profile signals across 2 tiers, with reachable evidence for 3. Balanced management-to-IC sample.
Classified seniority profiles
4
Visible profiles with usable seniority signals.
Management-to-IC proxy
Balanced management-to-IC sample
2 managerial seniority signals and 2 contributor signals appear in the visible seniority-classified sample.
Role title diversity
Diverse role title sample
4 distinct role titles across 4 visible titled profiles.
Visible role titles
4
Distinct role titles found in visible profile signals.
Contactable role titles
3
Distinct role titles with visible contact samples.
Contactable role coverage
Diverse contactable role coverage
3 reachable role titles across 3 contactable titled profiles.
Decision-maker signals
2
Visible profiles matching seniority or leadership title patterns.
Decision-maker reachability
High decision-maker reachability
Most mapped decision-maker signals include visible contact data.
Decision-maker contactability rate
100
Percent of mapped decision-maker signals with visible contact data.
Prospecting fit
Actionable prospecting fit
PSL Fire & Safety shows actionable prospecting fit based on person-level contact coverage, decision-maker coverage, people graph depth, and peer context.
ICP fit
Research ICP fit
PSL Fire & Safety matches the research ICP fit band for common outbound filters based on company size, market specificity, and contactability.
Account research checklist
Source-backed account research checklist
Account research checklist combines person-level contact coverage, ICP fit, related-company graph, domain trust, and people graph depth; raw contact values are hidden.
Intelligence signal groups
14
AeroLeads signal groups available for this company.

Market focus signals

Primary industry
Wholesale
Market specificity
Focused market profile
10 market classification signals across categories, specialties, and related peer industries.
Market evidence tier
High-confidence market evidence
Market evidence combines 10 classification signals from categories, specialties, related peer industries, and description keywords. 6 description-backed keyword signals are included.
Industry benchmark
Peer-informed industry benchmark
Industry benchmark uses 10 related companies, 3 benchmark dimensions, and 3 peer evidence types from the AeroLeads related-company graph.
Top peer industry
Construction
44% of 10 related peer industry signals.
Peer benchmark evidence
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 3 evidence types: employee benchmarks, website records, social profiles.
Size position
Larger than most related peers
8 of 9 related employee-estimated peers are lower.
Peer graph strength
Partial peer evidence graph
Related peer graph has employee benchmarks, website records, and social profiles across 10 related companies.
Benchmark dimensions: peer graph strength, size benchmark, and size position.
Categories
Wholesale
Specialties
Fire equipment manufacturing and supply Fire Extinguishers Hard Cases Torches
Product-market keyword evidence
Description-backed market keywords
Keyword evidence comes from 3 source field groups: Category, Specialty, Description.
Product-market keyword evidence tier: High-confidence product-market keyword evidence. Product-market keyword evidence combines 11 unique market keywords, 3 source field groups, and 6 description-backed keywords (1 category, 4 specialty, and 6 description).
Wholesale · Category Fire equipment manufacturing and supply · Specialty Fire Extinguishers · Specialty Hard Cases · Specialty Torches · Specialty phillips smith limited · Description expertise comes · Description huge pool · Description industry both · Description talented staff · Description extensive list · Description
Related peer industries
Peer-industry evidence tier: High-confidence peer-industry evidence. Peer-industry evidence combines 9 related companies, 5 peer-industry clusters, and top peer industry Construction at 44.4%.
Construction 4 peers
44.4% of related peer industries
Fire Protection 2 peers
22.2% of related peer industries
Machinery Manufacturing 1 peer
11.1% of related peer industries
Public Safety 1 peer
11.1% of related peer industries
Security and Investigations 1 peer
11.1% of related peer industries

Company signals

Company signal breadth
Multi-signal company record
Company-level signals include social audience, company maturity, and ownership.
Corroborated company record evidence: Company record evidence combines 3 source-backed company signal types: social audience, company maturity, and ownership.
Social audience
173
Followers in the company source record.
Social audience evidence tier: Limited social-audience evidence. Social audience evidence uses 173 followers from source field social_followers.
Audience density
Low audience density
173 followers against 36 employee estimate, about 4.80 followers per estimated employee.
Audience-density evidence tier: Limited audience-density evidence. Audience-density evidence combines 173 social followers, 36 employee estimate, and 4.80 followers per estimated employee.
Company maturity
Established company record
Company source record includes founding year 1913, about 113 years before 2026.
Company maturity evidence tier: Long-running maturity evidence. Maturity evidence combines founding year 1913, 113 years of company history, and source field founded.
Company ownership
Private company record
Company source record includes source type Privately Held.
Company ownership evidence tier: Structured ownership evidence. Ownership evidence combines source type Privately Held from structured company source fields.

Workforce seniority mix

Aggregated from 4 classified profile signals.

Largest seniority band
Manager
2 of 4 classified profile signals, 2 with visible contact data.
Corroborated seniority evidence: Seniority graph spans 4 classified profile signals across 2 tiers, with reachable evidence for 3. Balanced management-to-IC sample.
Management-to-IC proxy
Balanced management-to-IC sample
50.0%
managerial seniority signals
50.0%
contributor seniority signals
2 managerial seniority signals and 2 contributor signals appear in the visible seniority-classified sample.
Management-shape evidence tier: Balanced management-shape evidence. Management-shape evidence combines 4 seniority-classified signals, 2 managerial signals, 50.0% managerial share, and 2 contributor signals.
Manager 2 profiles
50.0% of classified seniority signals, 2 with visible contact data
Individual contributor 2 profiles
50.0% of classified seniority signals, 1 with visible contact data

Workforce geography

Aggregated from 4 visible profile location signals.

Workforce geography evidence
Corroborated workforce geography evidence
Workforce geography spans 2 locations across 4 visible profile signals, with reachable evidence across 2 locations. Top workforce hub matches company location.
Distribution signal
Concentrated workforce
Most visible profile location signals are in Auckland, New Zealand.
Workforce distribution model
HQ-centered workforce model
The largest visible workforce hub matches the company location and represents 75% of visible location signals.
Corroborated workforce model evidence: Workforce model evidence combines 4 located profile signals, 2 workforce locations, 2 cities, 1 country, top hub Auckland, New Zealand at 75%, company-location alignment, and 2 reachable locations.
Locations
2
Countries
1
Top hub share
75%
Workforce location footprint
Two-city workforce footprint
Visible profile locations span 2 cities across 1 country, led by Auckland.
Cities
2
Countries
1
Company-location alignment
Top workforce hub matches company location
The largest visible workforce location is Auckland, New Zealand, matching the company location Auckland, Nz.
Top workforce hub share: 75.0%
Company-location evidence tier: High-confidence company-location alignment evidence. Company-location alignment evidence combines company location Auckland, Nz, top workforce hub Auckland, New Zealand, 75.0% top workforce hub share, and locality match.
Contactable location spread
Multi-location contact coverage
Visible contact samples span 2 workforce locations, led by Auckland, New Zealand.
Contactable location evidence tier: High-confidence contactable location evidence. Contactable location evidence combines 3 contactable profile location signals, 2 workforce locations, top contactable hub Auckland, New Zealand at 66.7%, and company-location alignment.
Contactable workforce hub matches company location: The largest contactable workforce location is Auckland, New Zealand, matching the company location Auckland, Nz. Top contactable hub share: 66.7%.
Auckland, New Zealand 2 contacts
66.7% of contactable location signals
New Zealand 1 contact
33.3% of contactable location signals
Auckland, New Zealand 3 profiles
75.0% of visible location signals
New Zealand 1 profile
25.0% of visible location signals

Decision-maker coverage

2 seniority signals, 2 with visible contact data.

Decision-maker evidence tier
Mapped decision-maker evidence
Decision-maker evidence covers 2 seniority signals, 2 reachable.
High decision-maker reachability 100.0%
Most mapped decision-maker signals include visible contact data.
Decision-maker reachability evidence tier: High decision-maker reachability evidence. Decision-maker reachability evidence combines 2 contactable decision-maker signals, 2 mapped decision-maker signals, 100.0% contactability, and 1 dual-channel signal.
Email and phone decision-maker coverage: Mapped decision-maker signals include 2 email signals, 1 phone signal, and 1 with both channels.
Most reachable seniority
Manager
2 of 2 seniority signals include visible contact data.
Seniority reachability evidence tier: Corroborated seniority reachability evidence. Seniority reachability evidence combines 2 contactable Manager signals, 2 Manager signals, 100.0% tier contactability, and email and phone coverage.
Manager 2 profiles
100.0% of mapped seniority signals, 2 with visible contact data

Role and function mix

4 visible titled profiles across 4 distinct role titles.

Title mix
Diverse role title sample
4 distinct role titles across 4 visible titled profiles.
Role-title evidence tier: Diverse role-title evidence. Role-title diversity evidence combines 4 visible titled profiles, 4 distinct role titles, and top title Digital Media Manager at Pixelwebnz at 25.0%.
Contactable role coverage
Diverse contactable role coverage
3 reachable role titles across 3 contactable titled profiles.
Contactable role evidence tier: Diverse contactable role evidence. Contactable role evidence combines 3 contactable titled profiles, 3 reachable role titles, and top reachable role Digital Media Manager at Pixelwebnz at 33.3%.
Role title reachability
Broad role-title reachability
3 of 4 distinct visible role titles include email or phone signals.
Role-title reachability evidence tier: Corroborated role-title reachability evidence. Role-title reachability evidence combines 4 visible role titles, 3 reachable titles, and 75.0% title reachability.
Digital Media Manager at Pixelwebnz 1 profile
25.0% of visible titled profiles
Fire and Safety 1 profile
25.0% of visible titled profiles
Foreman Cnc Programer Tool Setter 1 profile
25.0% of visible titled profiles
Technical Account Manager at Pslfire 1 profile
25.0% of visible titled profiles

Contactability signals

Contactability score 75.0%
3 of 4 visible profiles include email or phone signals.
Contact channel mix
Multi-channel contact coverage
Visible profile or company source data includes email and phone channels.
Contact evidence tier
High-confidence contact evidence
2 current or verified professional email signals, and multi-channel contact coverage; raw addresses and numbers are hidden.
Contact data safety
Limited privacy-safe contact intelligence
AeroLeads exposes contact counts, channel mix, freshness, and domain-alignment evidence while hiding raw email addresses and masking phone numbers in public output.
Aggregate signals
3
Channel coverage
Email and phone aggregate coverage
Evidence groups
2
Limited contact-safety evidence: Contact-safety evidence combines visible profile contact sample and current email metadata; public schema uses aggregate variables only.
Aggregate-only contact schema: Dataset variables use counts, rates, channel labels, freshness bands, and domain-alignment metrics instead of raw contact values.
Email usability mix
Current email coverage sample
AeroLeads source data includes 3 unique visible email signals; 2 are marked current or verified and 2 are professional-type. Raw addresses are hidden.
Email usability evidence tier: Corroborated email usability evidence. Email usability evidence combines 3 unique email signals, 2 current or verified, 2 professional-type, and 66.7% current signal rate; raw addresses are hidden.
2 current or verified 2 professional-type 66.7% current signal rate
Visible people
4
With contact data
3
Email coverage
3
75.0% of visible profiles
Phone coverage
1
25.0% of visible profiles

Email domain intelligence

0 of 3 visible email signals match pslfireandsafety.co.nz.

Non-official email coverage: Visible email signals use non-official domains only.
Email identity evidence tier: Non-official email identity evidence. Email identity evidence combines 3 visible email signals and 3 other-domain signals.
0.0% domain match 0 people with official-domain email 3 non-official email signals

Explore related pages

Related company intelligence:

Phillips & Smith Limited (PSL) is 100% New Zealand owned and operated since 1913. At PSL, our expertise comes from a huge pool of knowledge of the Fire and Safety industry, both from our talented staff and the extensive list of internationally recognised suppliers we have relationships with. Your Safety is Our Business underlines our passion toward quality and excellence in such a life-critical industry, bringing products, service and knowledge to our customers and numerous fire and safety organisations we work with.

Company source details

Employees
36
Founded
1913
Address
Auckland, Nz
Industry
Wholesale
NAICS
Wholesale Trade
Merchant Wholesalers, Durable Goods
Merchant Wholesalers, Nondurable Goods
Office Equipment Merchant Wholesalers
Other Commercial Equipment Merchant Wholesalers
Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers
Ophthalmic Goods Merchant Wholesalers
Other Professional Equipment and Supplies Merchant Wholesalers
Sporting and Recreational Goods and Supplies Merchant Wholesalers
Toy and Hobby Goods and Supplies Merchant Wholesalers
Other Miscellaneous Durable Goods Merchant Wholesalers
Farm Supplies Merchant Wholesalers
Book, Periodical, and Newspaper Merchant Wholesalers
Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers
Tobacco and Tobacco Product Merchant Wholesalers
Paint, Varnish, and Supplies Merchant Wholesalers
Other Miscellaneous Nondurable Goods Merchant Wholesalers
Professional and Commercial Equipment and Supplies Merchant Wholesalers
Website
www.pslfireandsafety.co.nz
Keywords
Fire equipment manufacturing and supply, Fire Extinguishers, Hard Cases, Torches.
HQ
Glendene, Auckland
Related companies
PH, Optimal Fire NZ, Zhongde (Beijing) Machinery Equipment Co.,Ltd, Triangle Fire Protection Ltd, Ultra Fire Protection Ltd, Fire Protection Association New Zealand, Fire Guard, Protection Security Systems, Elite Passive Fire Ltd, Passive Fire Solutions.
Explore visible people signals for PSL Fire & Safety by role, title, or keyword.

3 of 4 visible profiles include email or phone signals in AeroLeads.

PSL Fire & Safety Questions

PSL Fire & Safety people graph sample