Purity-IQ

At Purity-IQ, we believe trust starts with truth. We help companies bring clarity and confidence to their ingredients and finished products through science-based authenticity testing. Using advanced technologies like NMR and qPCR, we verify identity, purity, and consistency - helping to protect against both intentional and unintentional adulteration. But we’re more than a lab. We’re partners to manufacturers, suppliers, and retailers across sectors like natural health products, beverages and food - working together to build integrity into the supply chain and support stronger product claims. For those looking to take it a step further, we offer third-party certification that demonstrates your commitment to authenticity and product integrity. The Purity-IQ Certified Authentic trustmark can help differentiate your brand, instill client/consumer confidence, and support positioning in competitive markets. Founded in 2019 and based in Guelph, Ontario, our team brings a unique blend of scientific rigour and brand-building experience. We understand the challenges of bringing safe, high-quality products to market, and we’re here to help you stand out with confidence. Our services include: - Authenticity testing (Identity, Purity, Consistency) - Quantification of active compounds - Probiotic strain-level enumeration - Research and development - Certification Let’s make authenticity your competitive edge.