Purpose With Profit Pty Ltd

We believe business as a force for good will come about when we achieve systems change – balancing people, planet and profit. Impact businesses create a lot of good. So let’s grow them quickly! Purpose with Profit (PwP) works with all impact businesses to grow the purpose-led economy. By identifying and closing strategic gaps, we accelerate business growth, enabling purpose-led brands to stand out in the marketplace and become category leaders. Thereby creating long-term value & impact for the business. The traditional business model did not value the sustainability of the planet or the treatment of other stakeholders. At Purpose with Profit (PwP), we have developed our own methodology to measure business success based on Purpose, People, Planet strategies as well as Profit. We have a hidden strategy called Precision as well. Together, they are 5P's. These strategies map to Purpose + Profit + ESG (Environment, Societal, & Governance). We are a social enterprise, dedicating resources for advocacy, enabling the sector to grow. The rise of the conscious consumer means that these additional pillars will enable your business to grow into the future and outshine a crowded marketplace. 🚀Attract & retain quality talent 🚀Have a social capital in the community 🚀Attract values aligned investors. Many impact businesses fail to secure their Profit drivers before expansion, limiting their growth, and risking their business. On the other hand, some focus on profit, and their real purpose is hidden behind the scenes. PwP is led by Bob Ratnarajah, founder, CEO, and Entrepreneur in Residence, with over 20 years of experience in business strategy. To grow your business to the next level, our network of advisors are available to provide new insight. Purpose with Profit was formerly known as Beta Catalyst Consulting. With a renewed sense of purpose, we have rebranded to align with our own values. We are #greedyforgood - See our Theory of Change for more.