Re-Action Collective

Re-Action is a not-for-profit global network of sports retailers and not-for-profits with a shared vision of a greener outdoor sports industry. It aims to redefine outdoor equipment and clothing retail by changing the model. This is achieved through engaging and educating communities on circular models of repair, repurpose, rental and reuse. Through its work, Re-Action will help members save resources, reduce waste and reduce carbon emissions by cutting out the need for international supply lines, whilst up-skilling their local communities. By repurposing, renting and repairing equipment and clothing, Re-Action is making snow sports, cycling, climbing, surfing and getting outdoors in the right kit more affordable and therefore accessible.