RethinkRebels BV

At RethinkRebels, we partner with brands, retailers, and manufacturers to rethink what fashion can be. We combine deep expertise in strategy, sustainability, and stakeholder engagement with an unapologetically bold, creative spirit. Our mission? To accelerate the shift towards a circular, responsible fashion industry—where people, planet, and profit thrive together. We work closely with change-makers across the value chain, offering hands-on support in ESG strategy, CSRD compliance, and circular business models like upcycling, reuse, and resale. We don’t just advise; we co-create future-proof solutions that deliver measurable impact and long-term value. With roots in consulting and a rebellious heart for fashion, RethinkRebels is more than a firm—it’s a movement. A community of ambitious doers and radical optimists, united by a belief that better is possible. We bring structure and soul, dashboards and dreams, logic and leadership. Together, we challenge the status quo and build the new normal. Our approach is collaborative, pragmatic, and infused with style—because we know that real change needs both sharp thinking and standout energy. From Amsterdam to Hong Kong, from boardroom to design studio, we help clients navigate complexity and own their role as leaders of the next generation of fashion.