Reverse Paradigm

The “Reverse Paradigm” method, aims to set out the traditional thinking paradigms and rules, and identify solutions by looking at the process, product or service in their opposite states or conditions. It begins by looking critically at the current status quo and using a “what if” scenario in assuming it was the wrong way of doing it or impossible to do it that way, and then finding what other different methods could achieve the same result. This methodology help to consider new innovation as it revisits advances in technology to look for new alternatives that avoids the “we have always done that way” mentality that may have been traditionally based on the limited technology that was available at the time.