Marketing Impact

Welcome to MARKETING IMPACT, an organization devoted to research, teach, implement, monitor, measure and certify corporations, agencies, and professionals all over the world, to increase projects and campaigns efficiency using Return on Investment measurement methods and practices that can help to define 6 performance indicators including the economic return of marketing and communications to corporations, foundations, NGOs, and public organizations. Marketing Impact is the leading organization in marketing accountability and the main and only source of competency for the ROI Marketing Matrix Methodology worldwide. It helps organizations to validate, build predictive models, evaluate, and generate business intelligence around sales and marketing. Its methodology is in use in 20+ countries and several international business schools have already embraced ROI Marketing as part of their contents. Every company needs to understand how efficiently are marketing budgets being managed not only from the communication point of view, but from the profit & loss account as well. Your organization can benefit from finally knowing the actual economic return of marketing and sales campaigns. Marketing Impact works four different functionalities on the life cycle of campaigns, that serve: To VALIDATE: the project economically and commercially before investing. Are objectives properly set? Would my project or campaign make money if we reach those goals? What is the impact needed in sales for the project to pay itself? To PREDICT: also before investing. How would the model behave if we change some variables under our control? Is it feasible? To EVALUATE: did my project make money? how much? To PLAN: what business intelligence can I extract that will help me to better plan future projects and investments? Make your marketing business-driven and accountable!