Safi Coffee

Safi Coffee is a socially-responsible startup with an innovative business model. A direct-trade coffee company, Safi Coffee will soon be marketing (initially in San Francisco) some of the world's finest coffee produced from the crop of small farmers in Kenya who are shareholders in our company, a huge leap forward from fair trade. Safi Coffee is part of an umbrella project that includes Rural Development Connections – a non-profit, non-sectarian organization dedicated to the livelihood of small share African farmers, assisting in moving their crops higher up the value chain.