Scale | Recruitment Strategy & Coaching

At Scale, we partner with ambitious recruitment agencies to build sharper strategy, stronger leadership, better hires and high-performing agencies that last. Led by James Holden, a recruitment leader with over 15 years’ lived experience scaling agencies from cold start to $65M+ P&Ls across Australia, Asia and the UK, Scale isn’t built on theory. It’s built on real wins, real mistakes, and real insight into what makes teams tick. We don’t offer cookie-cutter playbooks. We work with agencies to fix what’s stalling growth: poor commercial strategy, weak leadership capability, cultural drift, underperforming teams, and hires that don’t land. Our Services: 140-Point Commercial & Cultural Audit - Forensically assess your agency’s performance across people, sales, operations and EVP and get a roadmap that actually moves the needle. Leadership Coaching - From Team Leads to Directors, we coach real-world leadership capability, no recycled theory, no fluff, just straight-talking support that drives accountability and growth. Rec2Rec Hiring - Led by someone who’s hired 300+ recruiters and built $12M+ fee teams in under 5 years, we don’t just forward CVs. We match top performers with agencies that actually deliver on what they promise. Fractional Leadership - Short-term, high-impact leadership for agencies in transition, growth, turnaround, exit, or cultural reset, without the cost or commitment of a full-time exec. Why Scale? Because we’ve done the job. We’ve run the teams. We’ve made the mistakes. And now we help recruitment agencies avoid them and scale properly.