SEED Office

SEED aims to bring quality brands and consumer products into Asia, especially China and Southeast Asia by tapping on Singapore as a hub. SEED, short for Singapore Ecommerce Enterprises Development Office, is comprised of many companies who are specialists in various segments of the ecommerce value chain. Supported by the Singapore Government, SEED offers turn-key ecommerce solutions for brands to expand to Asia. It also provides in-depth consultancy and operational management of ecommerce-related matters. The London office was established in Mar 2019, with plans for additional offices in Tokyo, Seoul, USA and Australia. Our ecommerce-first strategy has proven effective for consumer brands to penetrate and expand into the ASEAN and China regions. With lower costs of entry, targeted marketing and deep market understanding through analytics, our brand partners have achieved significant advantages when entering new markets.