That Fig Tree

At That Fig Tree, we believe in delivering Consumer Research That Inspires. By seeing consumers as humans first, utilising learning from behavioural sciences, neuroscience, and socio-cultural understanding, employing hybrid methods and tailoring solutions to client needs. We want to be known as the custodians of consumer research that helps marketers tread and explore new opportunities, ignite path-breaking and sustainable ideas, and be an insightful guide when changing directions. We started a little less than six years ago as SixthFactor Singapore, and we have evolved into the brand That Fig Tree in 2023. Fig Trees are a symbol of wisdom, success, and co-creation and we hope to bring this spirit of insight, growth, and collaboration to all that we do.