SixthFactor Consulting

At SixthFactor Consulting, we are fanatic about establishing clarity around business issues and proving our clients with an information advantage over their competitors. We facilitate consumer behaviour change using enhancements in market research applying recent developments in neuroscience, advanced analytics and behaviour economics. We are an organization with an unprecedented quest for knowledge, using new technologies with a singular focus to explain and influence consumer behaviour. Often consumer choice is irrational and driven by emotive factors rather than a set of considered criteria. As marketers, we think we know about the consumer choice process. Recent developments have made us think again. This has had a direct impact on how we do research among consumers - the technology used, the kind of questions asked and the interpretation of findings. Depending on your needs, we may use emotive measurement technology to peek inside the consumer's brain. This may involve the use of brain scan, eye tracking, facial imaging or galvanic response measurement. We may also use advanced analytics to make sense of all the data that already exists within the company. It all depends on what is the business issue and what is the goal for our client. If you are looking for a research partner with a fresh perspective, get in touch with us at SixthFactor.